Manager – Digital Marketing (Growth & Training) (Remote) Job Vacancy in kraftshala Remote – Updated today

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Company Name : kraftshala
Location : Remote
Position :

Job Description : Opportunity and Role Description
At Kraftshala, we believe that higher education in India and across the globe lacks accountability to the students they are meant to serve, in large part because the people working in the system aren’t provided meaningful incentives to improve career outcomes for students. It’s also what keeps the best industry practitioners from getting involved in training, perpetuating a culture of mediocrity.
We believe that education programs must drive tangible career outcomes for students, in the absence of which students shouldn’t have to bear the burden of paying fees.
We believe that education becomes fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent.
Over the last 5 years, S&M professionals from world’s top consumer companies (like Unilever, P&G, Nestlé, Facebook, Amazon, Yum! Brands, etc) as well as students studying in the best business schools of the country (major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) have found value in our programs.
We are now building pay-after-placement programs, growing 5X year-on-year, and are gunning to help a million students launch their careers in marketing, sales and more, transforming the higher education ecosystem.
The problem we are solving is complex but critical to solve. We’d love to meet you if you’d like to be a part of this solution.
Welcome to the ride.
Funding:
Kraftshala is backed by number of eminent investors, including
Phanindra Sama, co-founder at Redbus and an early investor in unicorns like Unacademy and Innovacer
Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (India’s first realty startup unicorn)
Sujayathi Ali, Co-founder at ShopUp and Voonik
Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India’s largest SEO/ performance marketing agencies)
What do we value (the Kraftshala Kode):
Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team’s distinctiveness comes from the following:
We seek a user centric mindset so that we can Scale with Soul. People who start with the user and work backward, and take every opportunity to add value, even if they have to go well beyond, fit right in.
We believe speed matters enormously in business. We value people who have a bias for action and are willing to take calculated risks in the face of uncertainty.
We are a team of learners who like to observe, read, reflect and seek feedback to be better today than we were yesterday.
We value problem solving skills. We look at problems objectively, solve for root causes, make decisions for long term good instead of short term gain, and don’t let processes get in the way of value addition.
We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership.
We aim for consistency and reliability and expect the same from others. Predictability just makes everyone’s life a lot smoother.
We like people who are real, open and direct in communication, while still being empathetic.
We are practical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.
What is the recruitment process:
As a small team (~50 folks), it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation (telephonic/video conference) with us will last about 30-60 minutes. Typically the whole process takes between 5 – 15 business days depending on your and our schedules. The process will occur over telephonic calls, so you don’t need to worry about travel.
Setting expectations: This will be a call to understand your profile and expectations briefly.
Skill Assessment Task: This will be a task that assesses you on some of the core skills you’ll need to succeed in this role.
Technical conversation 1: This will be a call with our current marketing team wherein you can expect to be evaluated on your functional skills.
Technical conversation 2: This will be a call with our Marketing / Training head wherein you can expect to be evaluated on your functional skills and other competencies needed for the job, mentioned below.
Culture fit conversation: A final conversation with one of our founders to ensure that there is a fit with the Kraftshala Kode.
Extending an offer: If all goes well, we will extend an offer mentioning the relevant details.
Compensation:
You should expect 16-19L INR / annum as your salary depending on past experience and comfort with marketing strategies, digital tools, growth techniques etc with an 80-20 split between fixed and variable.
Other benefits include flexible holiday schedules, access to mentors from across the industry, and a library of books and courses to further your professional/personal life.
Manager, Digital Marketing (Growth & Training) – Role Description
What you will be doing:
If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get.
Training (~80% of your time):
All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent. Your role will focus on the following:
Content Development: You’ll be combining insights from your experience, plus conversations from top marketing/ digital experts in India to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms etc to help our training programs up-to-date.
Training: You will also be taking regular sessions for small and large groups on a variety of marketing topics. This includes taking regular sessions for students of The Marketing Launchpad to shape the careers of emerging digital marketers. You can see examples of the sessions we create by viewing the Kraftshala LIVE Series: https://kraftshala.com/kraftshala-live-professional-series/
Coaching: You will also be working with our network of external coaches to help them deliver an ever improving training experience to our students.
Program Design: You will be designing learning experiences to deliver outstanding careers for students. This involves looking and analysing a lot of data including student learning outcomes, recruiter feedback, student feedback and more to create an educational experience which is challenging yet fulfilling for students. You can check out what students say about our learning experience: Click here
Growth Marketing (~20% of your time):
You will also be involved in the paid media efforts for the company, including:
Paid Marketing: You’ll be strategizing, planning and optimising campaigns as part of the digital marketing team to drive growth for Kraftshala across Social/ Display/ Search platforms
Product Builds / Automation: As a part of a growing company, you will be involved in a lot of builds /automations to make a seamless user journey including but not limited to Lead Management, Chatbot integrations, UserFlow Management
Innovation: You’ll also be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences
To summarise:
The learnings which you’ll get through training, speaking to experts on one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.
A question we’d like to address upfront is what the career trajectory looks like for someone in this role.
There are 3 broad possibilities of what you could be doing 5 years from now:
If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialise as a training expert and leader at Kraftshala.
If you end up enjoying the core activities of the digital marketing function more than the training piece, you’ll be a growth leader within Kraftshala who’s focussed on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals.
These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organisation can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organisation.
Must Haves:
4-7 years of experience in driving growth through performance marketing – either FB or Google Ads or both. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
A structured, data-driven, user centric approach to problem solving
High levels of learning agility to learn and adapt to new platforms, and ideas.
High empathy levels to coach students and young professionals
Good to Haves:
Experience of working in an agency on different brands
Location:
We are a remote work organisation.

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