CRM Manager Job Vacancy in Reach Home Based – Updated today

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Full Details :
Company Name : Reach
Location : Home Based
Position :

Job Description : Reach’s new customer value strategy puts our customers and their experience at the heart of everything we do.
The CRM Manager will be part of the CRM Team (currently 10), who form a key pillar of the Customer Growth department, focusing on delivering the customer ambition and be a critical link between the customer and key functions, notably editorial newsrooms.
A true customer champion, the successful candidate will draw on insights and innovation to optimise interactions and deliver best in class experiences that deepen loyalty.
So who are we?
Hello, we are Reach! You might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more) as well as our localised news offering In Your Area, our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human. Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.
Key Responsibilities
What will the role involve?
Drive CRM priorities by working cross-functionally with editorial, product, data, analytics, marketing and legal teams to ensure joined up and scalable delivery.
Focus on Reach’s vast newsletter portfolio, instilling and championing email best practice across the business
Develop and deliver data-driven communication strategies across every part of the customer lifecycle, ensuring we hit targets and engagement KPIs
Ruthlessly analyse data and insights in order to measure and track performance against targets and benchmarks and continually develop and support the execution of testing strategies to deliver improvement
Work hand-in-hand with the Customer Insights team, Data and Product teams to ensure that desired and valuable behaviours are encouraged at every touchpoint, facilitated through exceptional customer journeys
Support and educate colleagues on general CRM and email principles, developing and sharing insights and embedding best practice
Champion the customer in every conversation, striving for the maximum engagement and highest possible LTV
Responsible for process design and development, mapping out customer touchpoints and corresponding customer journeys
Investigation into and documentation of nuanced customer and data journeys in order to deliver personalised and automated customer journeys based on behaviours
Line management of one CRM Executive as well as being a mentor and leader for the entire CRM Executive pool
The Ideal Candidate
Who are we looking for?
Obsessed with the customer and deepening customer loyalty
An expert at identifying ways to improve the customer experience
A fan of data and a believer in the opportunities it can unlock.
A confident and articulate communicator capable of inspiring strong collaboration within an organisation and between teams.
Confident at managing multiple projects and deadlines simultaneously.
A self-starter with a can-do, will-do attitude
Extensive experience of delivering successful direct and digital marketing campaigns, ideally across multiple product portfolios or industries
Strong and proven background in creating and delivering digital crm campaigns. This includes on-boarding, re-engagement and retention strategies across multiple channels but with particular expertise in email as a customer loyalty driver
Proven capabilities in deciphering data and implementing strategies from data insights that delivered positive results
Experience in collaborating with product, UX and data teams to successfully deliver optimisation solutions
Package Description
What can we offer you?
We are offering a competitive salary and benefits including;
Help saving for your retirement – join our pension scheme and we’ll match contributions up to 6%
25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
Giving back day – an additional day’s leave each year to support a cause close to your heart
Enhanced family leave – including maternity, paternity and adoption – and you’ll be eligible after just six months’ employment
Private Healthcare Cash Plan – free health cash plan so you can claim back cash for a range of medical expenses
As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
Wellbeing support – including a 24/7 assistance programme for you and your nearest and dearest, a free subscription to mindfulness app Headspace and access to free mental health coaching through Sanctus
Awesome career opportunities – you’ll have support from your line manager and a range of learning & development programmes
We are a FTSE 250 Company, and also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels
Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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