Loyalty Marketing Manager Job Vacancy in Al-Futtaim Dubai – Updated today
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Full Details :
Company Name : Al-Futtaim
Location : Dubai
Position :
Job Description : No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.
As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.
Come join us to live well, work better, and be the best.
About the Role
This role will be accountable for formulating strategy & driving Loyalty marketing activities for Loyalty & customer activation program that strengthens customer engagement and delivers profitable revenue growth across Retail. Convince all brands that loyalty programs adding value to them.
Key Role Specific Accountabilities
Strategy & Loyalty marketing
Create data-led Loyalty marketing strategy, highlighting business capabilities to be built in the medium to long term
Design and manage campaigns that will drive revenue and profitable growth across all channels and formats & enhance customer engagement & brand Loyalty
Define customer contact plan based on insights and digital calendar in collaboration with business teams.
Collaborate with other functions (e.g. Merchandising, Store Operations, etc.), to continually improve the level of customer engagement across channels and ensure an enriched shopping experience
Collaborate with business and IT teams to deliver 360o view of customer through effective customer data management across all channels like stores, online, mobile, and social media
Manage relationships with third party Loyalty marketing agencies/vendors/consultants,
Develop cost effective affiliate Loyalty marketing programs and partnerships with complementary brands to continuously expand the customer base.
Identify, align and manage Loyalty marketing, digital & CRM Strategy with the overall business plan & strategic objectives that would enhance customer engagement
Provide executive oversight for all Loyalty marketing initiatives and customer engagement processes through a strong “Customer First” team
Develop the loyalty program, design other affiliated programs and initiatives to attract and retain the most valuable customers, maximizing their lifetime value (CLTV)
Farm out “customer insights” across businesses to create compelling customer engagement initiatives
Manage all program communications of the program through all the channels (Within App – Push/NFC/EMAIL, Newsletters, SMS)
About You
Education:
Professional degree/s in Business and Loyalty marketing. A Master’s degree in Loyalty marketing is preferred
Minimum Experience and Knowledge:
6+ years in marketing, Loyalty or CRM with recent experience in delivering customer engagement leveraging all digital & traditional Loyalty marketing & CRM tools in retail industry
3+ of experience managing high performing teams
Expert in campaign design, customer selection, and campaign measurement techniques
Ability to identify customer patterns and provide actionable recommendations for board level presentations
Ability to understand Loyalty marketing, digital & CRM as well as speak the business language to effectively manage business relationships
Up to date with the latest trends and best practices within the retail industry
Job-Specific/Technical Skills required to complete the tasks:
Formulating Business Strategy
Planning, managing, and implementing strategic Loyalty marketing initiatives that positively impact customer engagement
Communicating within a large corporate environment, ensuring business & Loyalty marketing leaders understand opportunities, risks, and strategic positioning
Creating and implementing plans to achieve strategic objectives
Obtaining results in a global, matrix-managed environment
Building strong relationships with internal and external partners
Presenting ideas to non-digital & CRM audiences
Gaining support for initiatives through influence and use of business rationale
Contributing to the development of new concepts, products and services
Understanding complex digital Loyalty marketing & CRM tools and explaining them to key stakeholders
Maintaining and continuously improving customer engagement
Customer and Industry Knowledge
Experience of working in matrixed environments where influence and collaboration are dominant behaviours for success
Good understanding of Digital, Omni-channel & CRM trends in the retail industry at a global level
Ability to lead Loyalty marketing & CRM teams for enhancing customer engagement
Behavioural Competencies:
Effective ability to manage multiple stakeholders with a can-do attitude; Act as a Champion & Change Agent
Strategic thinker and ability to see the big picture with an innovative mindset
Strong attention to detail, proactive and flexible approach with ability to multi-task
Ability to work effectively under pressure and meet established deadlines
Ambitious, resilient and driven, with the desire to succeed
A team player capable of working cross-functionally in a collaborative manner and influence without authority
Results-orientated, with the ability to drive and deliver the implementation of new ideas
Excellent presentation, time management and delivery skills
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
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