Manager – Marketing Operations Job Vacancy in Digitas Dubai – Updated today
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Full Details :
Company Name : Digitas
Location : Dubai
Position :
Job Description : Company Description
Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire.
We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes. Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals worldwide.
Job Description
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
Customer on-boarding, retention, loyalty and advocacy: these are just a few of the ways our team assist clients in engaging their customers and achieving greater results through the smart application of technology and data. Marketing Operations is important in scope and responsibility within Digitas bridging the typical Client Services role with technical delivery and customer lifecycle management.
As a Marketing Operations Manager, you will be a key project or account team leader. You will be managing marketing automation needs, helping clients to understand how customer-centered technology builds business value and operational efficiencies. A Market Operations person possesses deep expertise with marketing technologies and an operational methodology that allows us to match the client’s business requirements with the customer’s touchpoints. Sounds like you? Read on.
The role maintains a primary responsibility in Dubai, working on a retainer basis for key regional and local client programs. The role will also support the network and other businesses throughout APAC on an ad-hoc basis. Day-to-day, your role includes:
Building trust-based client relationships and reacting to the dynamics of their business, by which you become their key advisor, in turn helping us to do great work together.
Owning and overseeing your contribution to project deliverables – including collating results, writing case studies and sharing learnings with client/agency teams.
A consultative approach to help clients and teams address the customer’s perspective, unpacking the customer journey into actionable scenarios, comms briefs and plans.
Strong creative problem-solving, both on a practical level in handling operational matters and a conceptual level in defining the campaign plan alongside strategy.
Agility and urgency to identify test and learn opportunities and, with the help of marketing analysts, make the necessary adjustments to optimize in-flight performance.
A backbone of technical knowledge with systems and Marketing Automation tools required to execute scheduled, seasonal and trigger-based campaigns.
Familiarity with the digital marketing environment and keeping abreast of important marketing/CRM tech trends, updates and new products and skills development needs
Fostering a knowledge sharing environment, enabling project teams and client end-users alike to embrace new technologies, data and touchpoints.
Qualifications
The ideal candidate that we are looking for should have:
5-7 years of experience in a relevant CRM or loyalty management. Prior agency or marketing services experience is essential.
A proven track record of managing marketing operations, planning and executing projects including within a creative agency, marketing services business or management consultancy.
Hands-on knowledge of Campaign Management Systems and Enterprise Marketing technologies for delivering across customer touchpoints (e.g. email, push notifications, SMS, in-app) including knowledge of QA matters like opt-in rules and deliverability.
Relevant certification and accreditation on any of the above, primarily with email marketing – Previous experience of leading automation platforms, primarily Salesforce Marketing Cloud (Exact Target) or Marketo, Adobe Campaign, Oracle Responsys or SAS, SAP
Attention to detail, personal organization, and project management abilities.
Team collaboration with excellent relationship-building skills.
Knowledge of team collaboration tools like JIRA or Confluence that can help to coordinate the campaign lifecycle is useful but not essential.
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