Senior Marketing Executive, World Ocean Summit Series Job Vacancy in Clearstate Pte. Ltd Gurgaon, Haryana – Updated today
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Company Name : Clearstate Pte. Ltd
Location : Gurgaon, Haryana
Position :
Job Description : Introduction
Economist Impact creates world-class events that truly bring the content of The Economist to life.
Through innovative programmes and high-quality execution, Economist Impact has a long-standing reputation for bringing together senior-level stakeholders from government and business to discuss and debate globally important issues with the purpose of promoting
progress.
We are recruiting for a Senior Marketing Executive to work in our World Ocean Summit event series.The successful candidate will undertake activity across a variety of marketing channels to achieve target delegate revenue and delegate guest places for a number of events. They will also assist the Marketing Manager in tasks that increase brand awareness of each event and Economist Impact overall.
Accountabilities
How you will contribute:
Execute activity via a mix of marketing channels on a range of events in support of the marketing manager, based in London.
Plan out and lead the marketing strategy, including executing the event marketing plan, working to a set budget and using a range of marketing channels to achieve set KPIs (i.e. event delegate revenue target, high-level guest acquisition)
Undertake outbound email marketing via Eloqua EMS, creating and scheduling
communications with approved target audience and message content.
Establish relationships with marketing partners including business associations, chambers of commerce, academic institutes. Work to KPI of 10-15% of revenue to come from partners
Assist Marketing Managers to manage relationships with PR agencies, broadcast and media partners as required
Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps following brief from Marketing Manager, qualifying the leads where possible
Run event social media activity to generate leads. Work to KPI of a 20% conversion rate
Data gather for post event marketing summary documents including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising, press coverage reports from PR agencies, in a timely manner and in collaboration with Marketing Manager
Provide assistance with direct marketing tasks as and when required, track inbound queries/brochure download
Create and implement an event lead generation plan to assist with converting inbound contacts to paid ticket sales and high-level guest attendance
Help undertake competitive analysis across industries
Experience, skills and professional attributes
The ideal skills for this role include:
Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
A strong understanding of customer acquisition, online marketing and new media channels
Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
Excellent written English and proof-reading skills
Commitment to standards of excellence with attention to detail
Highly self-motivated, intuitive, energetic and persistent
Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
Excellent communication skills
A team player
An interest in current affairs
Desired technical skills:
Microsoft Office
Eloqua
Salesforce
Cvent
Google Analytics
Basic HTML, CSS and SQL
SEO auditing awareness
PPC campaigns – Google and social ads
If this role matches your skills, experience and motivations then please submit your CV with a covering note identifying why you feel you would be a great addition.
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