Digital Content Manager Job Vacancy in R3N Ventures Chennai, Tamil Nadu – Updated today

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Company Name : R3N Ventures
Location : Chennai, Tamil Nadu
Position :

Job Description : This role will report to the Conversion Optimization Manager, and will play a pivotal role in the development of creative and compelling content that increases awareness and product visibility, drives demand generation and enhances audience engagement. The content specialist will own the content creation and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing, driving online sales growth through breakthrough and incremental improvements to the web and mobile experiences.This role will act as an internal consultant to establish and promote best practices for content display and dissemination and ensure compliance standards are being met.KEY ACCOUNTABILITIESKey Activities1. Conceive, write and deliver compelling, keyword-rich, actionable content for a range of mediums – online, digital, social commerce and mobile – targeted at fashion customers.2. Work closely with Conversion Optimisation Manager to develop the website roadmap from a visual, content and functional viewpoint. Also work hand-in-hand with the Senior User Experience Specialist and Business Analysts in developing and implementing solutions for improved usability and conversion3. Develop strategy for producing and maintaining structured, reusable content that delights users, expresses brand, drives conversions and acquires new customers4. Develop workflows and process for localization and user-generated content to ensure content quality and and manage approval workflows as well as expiry controls5. Architect the overall strategy for content within web applications6. Provide high quality creative content to user base (on the web site and across our digital marketing channels) in an effective manner.7. Contribute to brand guidelines through further development of voice and tone standards. Ensure content is suitable for specific client needs, is accurate, in line with fashion tone of voice, expectations and global strategy8. Manage a passionate team of content officers using a combination of project prioritization techniques, performance management and coaching9. Build and maintain cross-functional relationships with team leaders from Product, Design, Legal and Brand. Oversee the development of content calendars10. Leverage content sourced from feeds and external repositories11. Conducts research including audits, gap analysis, competitive assessments and stakeholder interviews12. Develops solutions including information architecture, persuasion architecture, taxonomy, metadata, and content modeling13. Provide input and define requirements for technical and UX teams working on digital properties, site functionality and user experience14. Project-manage the delivery of visual web assets in support of communication goals, such as maps, web graphics, interactive experiences or web videos (includes taking part in concept development, coordinating production with internal or external resources, reviewing and testing).15. Drive traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements16. Optimize content for our key marketing programs for maximum performance through frequent A/B testing and data analysis.17. Utilize metrics to create a disciplined, strategic approach for the development of digital content (flydubai.com pages, social, email) and its distribution. Track best practices for posting content, educate the digital marketing team about best practices for social content. Interpret metrics to understand content consumption by consumers which should drive future content strategy18. Collaborate with analytics staff, marketing coordinators and agencies to increase search relevancy; conducting keyword research, testing for relevance, optimizing content, generating meta tags, maintaining metadata, performing strategic link building and measuring/reporting overall content effectivenessMINIMUM QUALIFICATIONS / EXPERIENCE/ KNOWLEDGE / SKILLSMinimum QualificationDegree in a related field like Communications, English, Marketing or Information SciencesExperience 5+ years experience in digital content strategy or content management3+ years experience managing a team of varied experience levelsExperience working with digital content management systems (e.g; Sitecore, SDL Tridion) and web workflowsExperience in Personalization or A/B multivariate testingExpertise in conversational written English, and a proven track record of creating beautiful content experiencesA passion for UX and the digital world, with a good awareness of current trends and emerging technologies.Experience in transactional, ecommerce environments a plusExperience developing translation processes and quality measurementsKnowledge / SkillsStrong understanding of online marketing ecosystem, fashion / apparel industry and deep understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO)Ability to mine digital/web analytics data to identify actionable insights and make recommendations (Google Analytics, Facebook Insights, etc.)Familiarity with information architecture, site mapping and page-level layoutsExpertise in conversational written English, and a proven track record of creating beautiful content experiencesMust demonstrate above average skills in writing, editing, proofreadingStrong creative sensibilities – a visual eye for design aestheticsWorking knowledge of HTML and/or XML a plusHighly organized, proactive and detail-oriented with a proven track record of delivering projects on-timeCORE COMPETENCIESCustomer FocusTeam workEffective CommunicationPersonal Accountability & Commitment to achieveResilience and Flexibility (Can do attitude)Strategic ThinkingBusiness AcumenInspiring & Developing othersDecision MakingJob Types: Full-time, Regular / PermanentSalary: ₹15,000.00 – ₹50,000.00 per monthSchedule:Day shiftExperience:total work: 2 years (Required)Work Remotely:No

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