Head of Customer Engagement & Retention Job Vacancy in Unnati Bengaluru, Karnataka – Updated today
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Company Name : Unnati
Location : Bengaluru, Karnataka
Position :
Job Description : Head of Customer Engagement & Retention| Cross border Fintech Neobank
Experience: 8.0 – 12.0 Years | CTC: Confidential | Functional Area: Any | Industry: Any | Location: Bangalore, Karnataka
About the Company:
Headquartered in Bangalore, our client is the world’s first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
Skills: D2C User retention, engagement, Moengage, Clevertap, MS Excel, CRM campaigns, A/B testing, project management
About the Job
As a Head of Customer Engagement & Retention, you will be responsible for leading the development of our user segmentation, user journey and retention strategies using data-driven approaches.
What you will do:
Planning and executing CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products
Leading analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards schemes that drive ARPU
Designing new functions and workflow to improve customer experience and driving the growth of customer value
Collaborating with cross-functional teams to improve product, value proposition and drive growth
What you need to have:
8+ years working in D2C User retention and engagement
Strong Excel skills required
Hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys
Successful track record of developing and executing campaigns utilising audience segmentation and A/B testing
Excellent communication, collaboration and project management skills
Ability to adapt quickly in fast-paced environments
Experience in the gaming, fintech industry will be a plus
Experience working cross-functionally with growth, creative, data, and CX teams
Employment Type: Full time regular | Working Days: Mon – Fri | Work Timings: Regular Day Shift | Education:B.Tech /B.E.
This post is listed Under Technology
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