Senior Marketing Manager Job Vacancy in ServiceNow Singapore – Updated today

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Full Details :
Company Name : ServiceNow
Location : Singapore
Position :

Job Description : Company Description
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We’re growing fast, innovating faster, and making an impact on our customers’ and employees’ lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we’re on the 2020 list of FORTUNE World’s Most Admired Companies.®
We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
Team:
This role will work within the APJ Integrated Marketing team based in Singapore. We are a fun, fast paced team who work hard to develop and deliver quality programs for our target audiences across ANZ, Asia, India, Korea and Japan.
Role:
ServiceNow have aligned our go-to-market strategies and plans to drive awareness, consideration, purchase and expanded adoption of our key solutions – The APJ Integrated Marketing team is responsible for taking these solutions out to market and working hand-in-hand with the local field marketing and global teams to ensure that they meet the local market demands.
This role takes the lead in orchestrating the efforts of a cross-functional team of marketers to design and execute targeted, integrated marketing campaigns to support Marketing and Sales motions, aligning to specific pipeline goals and other marketing metrics. Each campaign will include highest propensity account analysis, with a supporting program optimisation plan and activation to drive creation and delivery of high performing content assets, digital strategies, webinars and in-person events, and other high value tactics aligned to the Buyer’s Journey.

What you get to do in this role:
Develop integrated marketing strategy for APJ Employee Experience solutions business with a strong focus on EX personas, planning and execution of global campaigns to drive new audience acquisition and align to pipeline goals
This role will also double hat to support the App Development & Automation solution which is driven by a strong need for digital transformation and automation of business and IT processes, targeted at Developers and Citizen Developer communities
Map content story arcs to your buyer persona/audience and orchestrate tactics, assets and messages that align to the buying stages
Develop and maintain a captivating customer journey across all engagement vehicles to deliver fully integrated campaigns
Drive required content/asset creation with key stakeholders and agencies.
Test, measure and optimize all campaign elements to meet pipeline goals
Own accountability with the regions and other business stakeholders to deliver campaigns in APJ
Drive deliberate actions in your go to market activities; be thoughtful in what you’re saying to the target, who the target is and what you’re trying to achieve with your actions
To drive action and attention, deliver ideas that are innovative and provocative with your marketing activities, not just the classic high-tech approach
Own your budget to optimise spend across creative and execution
Work closely with the Global Integrated Campaigns team, Digital Marketing, Product Marketing, Field Marketing, Sales

Qualifications
To be successful in this role, we need someone who has:
Expertise in developing global campaign strategies.
Strong campaign orchestration, message optimisation, persona and buying cycle experience required.
Amazing project management skills.
Analytical skills that align with how to think about campaigns and their outcomes.
Solid writing, presentation and communication skills.
Experience working within APJ region and strong stakeholder management skills.
Ideally 10+ years of experience in this type of role previously
Experience with SaaS selling motions preferred.
Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes.
Mastery of pipeline management, waterfall metrics and how lead generation impacts the funnel.
Experience with digital marketing methods and working with paid media.
Naturally a driver and a builder; able to work in a fast-paced environment.

Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.
Work personas
Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.
Required in Office
A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.
Flexible
A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.
Remote
A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.

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