SOCIAL MEDIA ADVERTISING MANAGER Job Vacancy in SPARKLEZ Navi Mumbai, Maharashtra – Updated today
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Company Name : SPARKLEZ
Location : Navi Mumbai, Maharashtra
Position :
Job Description : Job Description: Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition via paid media campaigns.Conduct thorough brand and website audits to understand our key value proposition, core products, brand aesthetic and identify opportunities to successfully market them and make them stand out in the marketplace.Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.Manage between 2-3 brands (including but not limited to: Facebook/Instagram Ads, Google/YouTube Ads, LinkedIn Ads, Snapchat Ads, Amazon Ads and other social platforms like Twitter and TikTok), with aggregate monthly spends ranging between Rs. 3Lacs – 10 Lacs.Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase our revenues month-over-month and solve for attribution.Understand important KPI and industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.Implement real-time and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms.Preemptively develop monthly strategies for the brands based on perceived success metrics, ad spends, MoM/YoY performance metrics, and projections.Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.Understand digital marketing best practices and readily contribute to overarching marketing strategies to ensure client success across the board – even if it’s paid media adjacent or outside of channel control.Understand full-funnel marketing strategies to ensure new acquisition, list growth, e-commerce, website CRO(Customer Rate Optimization), retention, and overall client success based around marketing discussions and strategies that work in tandem with paid media and performance efforts.Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategyExperience2-5 years minimum of paid media advertising experience preferred (building high converting funnels and driving quantifiable results).2-5 years minimum managing paid social and paid search advertising for brands, or brands spending 5 Lacs minimum monthly aggregate spend.Expertise in developing, testing, and optimizing advertisement copy and creativeExperience in keyword targeting and audience optimization across multiple platformsBackground in creative consultation for successful Paid Social Ads that convertBackground in data-derived decision making and forecasting budgets/spend projections linked to perceived results.Job Types: Full-time, Regular / PermanentSalary: ₹350,000.00 – ₹600,000.00 per yearSchedule:Day shiftApplication Deadline: 10/03/2022
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