Manager – Digital Marketing, Gurgaon Job Vacancy in Yara Gurgaon, Haryana – Updated today

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Full Details :
Company Name : Yara
Location : Gurgaon, Haryana
Position :

Job Description : Date posted: Mar 2, 2022
Location:
Gurugram, HR, IN
Job Function: Sales & Marketing
Job Type: Permanent
Job Requisition ID: 10868
Manager – Digital Marketing, Gurgaon
About the Unit

For over a century, Yara has worked to feed the world and protect the planet, and our mission is to do this in a responsible and sustainable way. Yara delivers solutions for sustainable agriculture and the environment. Their fertilizers and crop nutrition programs help produce the food required for the growing world population. Yara’s industrial products and solutions reduce emissions, improve air quality and support safe and efficient operations.
Founded in Norway in 1905, Yara has a worldwide presence with production and sales and services operations across countries i.e. America, Europe, Africa, and Asia, with more than 16,000 employees, sales to 160 countries and sales revenue of more than 14 billion USD. Safety is always the top-most priority.
Yara Fertilisers India Pvt Ltd is a 100% subsidiary of Yara International ASA. Yara has supplied fertilizers as well as fertilizer raw materials to the Indian market for over two decades. Yara India has continuously strengthened its footprint in Western and Southern India by providing Crop nutrition solutions with a combination of Premium products and Knowledge through a unique Farmer-centric approach.
Yara’s philosophy is to connect with thousands of farmers at the grass-root level and has a strong commitment to serving the agriculture sector in India, thereby improving the livelihood of the Indian farmers. To leverage on this and to expand into the northern & eastern geographies of India, Yara acquired Tata Chemicals’ 1.2 MN MT Urea plant in UP, Northern India. With this acquisition, Yara India’s scale of operation has grown significantly.

Responsibilities
Design, build and maintain our social media presence
Develop, implement, track and optimize digital/social media marketing campaigns across all digital channels
Plan and execute all digital marketing, including SEO/SEM (Search Engine Optimization / Search Engine Marketing) marketing database, email, social media and display advertising campaigns.
Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Competencies
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in digital marketing and measurement

Additional Information

Please note: This recruitment process will be managed by Company and external agencies, and by submitting your application you acknowledge and confirm that your application details can be shared with them. External agencies will manage your data according to our data privacy policy and Data Processing Agreement entered into with Yara.
As a global organization, we actively strive to reflect diversity in society. We, therefore, encourage all qualified applicants from all backgrounds to apply and are committed to creating a work environment that fits gender equality and allows combining career progress with the needs of a family or other personal circumstances.
Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity & Inclusion (D&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassador networks.

Contact details
Apply no later than

15th March 2022

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This post is listed Under  Digital Marketing
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