Digital Marketing and Social Media Specialist Job Vacancy in HRU Technical Resources Lansing, MI 48911 – Latest Jobs in Lansing, MI 48911
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Company Name : HRU Technical Resources
Location : Lansing, MI 48911
Position : Digital Marketing and Social Media Specialist
Job Description : HRU Technical ResourcesLansing, MIDigital Marketing + Social Media SpecialistHRU Technical Resources is seeking a digital marketing + social media specialist that will assist in building our company brand recognition and business development opportunities.We are looking for a talented, motivated and driven individual who can help promote our business and services. The Digital Marketing + Social Media Specialist will own inbound sales and lead generation for the organization. This position is fun, fast paced and rewarding.We are seeking a bright, highly enthusiastic and personable candidate with education and experience in digital marketing. Our ideal candidate is passionate about graphic design, has a clean professional design style, and an exceptional eye for detail.This candidate possesses strong written and verbal communication skills and is proficient in using email marketing programs, blogs, and social media automation tools and platforms (such as Facebook, YouTube, Twitter, LinkedIn, and Hootsuite), as well as Microsoft Excel, Word, Adobe Photoshop, HTML, etc. This is an exciting position that offers the opportunity to participate in a wide variety of marketing programs.Our marketing initiatives include the following projects:Create and manage email marketing and advertising campaigns, website updates, social media postings, and organizing promotional events.Create compelling content that will be published on the blog, email, and social media channels.Plan, create, and schedule email campaigns for the purpose of inbound lead generation.Plan, create, and schedule blog posts.Schedule social media posts on all applicable channels at appropriate times throughout the dayMonitor comments on all social channels, blog, and website and respond where appropriate.Build segmented lead pools based on criteria set by VP of Business Development.Provide weekly updates with campaign statistics.Stay up on digital marketing and advertising trends.Propose new platforms and ideas for content.Identify goals and opportunities, conduct market research, benchmark and report on success with a strong attention to detail.The individual must have the following characteristics:Creative, adaptive, willing to learn new platforms & strategiesClean graphic design skillsSelf-starterExcellent copy writing skillsComprehensive understanding of email marketing best practices and metricsExcellent verbal and written communication skillsDetail-oriented, organized and an efficient time managerProven ability to meet deadlines and to deliver to budgetAble to be flexible and tolerate ambiguity while still operating effectivelyFamiliarity with email marketing platforms and website management plans… ie) HubSpot, Active Campaign, and WordPress (or similar platforms) and/or the ability to learn themJob Type: Full-TimeJob Type: Full-timePay: $45,000.00 – $55,000.00 per yearBenefits:401(k)Dental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offProfessional development assistanceTuition reimbursementVision insuranceSchedule:8 hour shiftMonday to FridayCOVID-19 considerations:In the wake of the COVID-19 pandemic HRU offers plenty of flexibility. Employees have the ability to adopt a hybrid work schedule combining time in the office and ample time to work from home.Work Location: One location
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