Associate Copy Director Job Vacancy in Prakria Marketing Services Pvt Ltd Delhi, Delhi – Updated today
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Company Name : Prakria Marketing Services Pvt Ltd
Location : Delhi, Delhi
Position :
Job Description : A LITTLE BIT ABOUT THE ROLE:The Copywriter combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our clientWHAT YOU WILL BE DOING:Creative Thinking and Writing SkillsTo be responsible for the conceptualisation and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL.To understand the importance of brand & creative strategy and deliver output that is both creative and effective.To understand the importance of telling storiesTo ensure consistency and quality across all written contentTo write short and long form copy, scripts, etc.To create and repurpose content for different usagesTo maintain a high awareness of relevant trending topics and news to identify content opportunities Social Media ExpertiseOptimizing social media content (language, message, tone) on the basis of the behaviour of our target audienceUnderstanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content. Project ManagementTo work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefingTo set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand.To combine an authoritative voice and consumer education with comprehensive marketing integrationTo provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:Role-specific skills, knowledge and experience Knowledge & Skills RequiredA minimum of 5-6 as a Copywriter at / across top-level agencies, with a strong digital/mainline background.Experience of working with international & national brands, having delivered pan-India large-scale campaignsA thorough understanding of how content can play out across multiple mediums ·Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiencesPrior experience writing spots for television is a must.An in-depth understanding of social media platforms is a must. Personal Attributes:Confident and comfortable working in a fast-paced, changing client environmentA passionate and inspiring writer.Self-motivated, working with little supervisionCollaborative team player, open minded – nonpoliticalDiscrete about all confidential and personal informationDriven, proactive, helpful, and enthusiastic team playerJob Type: Full-timeSalary: ₹240,000.00 – ₹500,000.00 per yearSchedule:Day shiftExperience:Art Directors: 3 years (Preferred)total work: 5 years (Preferred)Speak with the employer+91-XXXXXXXXXX
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