AVP, SYF India Campaign Operations Manager (L 11) Job Vacancy in Synchrony Financial Hyderabad, Telangana – Updated today

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Company Name : Synchrony Financial
Location : Hyderabad, Telangana
Position :

Job Description : Job Description:
Role Summary/Purpose:
As a member of the Performance Marketing team, this SYFI Campaign Operations Manager serves as the 1st shift campaign execution manager for the Synchrony COPS team in Hyderabad. This individual is charged with leading the SYFI COPS team that is responsible for accurate and on time data file delivery within Retail Card and Payment Solution marketing campaigns. Ensuring that the team follows standard audit/execution processes, delivers workbooks and effectively communicates with business counterparts to deliver for Synchrony. This role will report to the SYFI COPS Leader and partner very closely with the Campaign Delivery Leader based out of our Alpharetta, GA location and is an integral part of the cross functional team strategy and success.
Essential Responsibilities:
Lead 8+ person marketing campaign execution team responsible for day-to-day campaign data delivery, team performance and development
Ensure that the SYFI COPS team follows the workbook management process and is delivering campaigns accurately and on time for the business
Strong ability to lead and manage people and process
Serve as a thought leader, advisor and problem-solver in evaluating campaign execution work
Ensure team capacity and workload balance is maintained in a consistent and thoughtful manner, setting the team up for success to deliver data files
Manage and oversee direct reports and serve as people manager for the members on the 1st shift COPS team
Build and foster relationships with critical Performance Marketing members within the US (Channel and Engagement managers) ensuring expectations are met. Serves as go-to person for escalated campaign execution concerns within the SYFI COPS team
Ensure the COPS team has the proper training and abilities to execute campaigns using the proper campaign execution tools (SAS CI, SAS EG, base SAS, PowerCurve)
Qualifications/Requirements:
Master’s Degree in Statistics, Mathematics, Operations Research, Economics or MCA or Engineering graduates from premier institutes
Minimum 12+ years of experience delivering campaign data and campaign solutions
Minimum 6+ years of experience in maintaining customer/client relationships
Minimum 6+ years of experience in people management
Experience in Campaign Tools and SQL
Experience in tools viz., SAS Marketing Automation, SAS Customer Intelligence Studio, CDP (Customer Data Platform), any campaign execution technology, SAS Enterprise Guide, PowerCurve, Unix would be an added advantage
Experience and understanding of Machine Learning capabilities and techniques as it relates to data execution
Fully understand agile principles, ability to successfully lead teams working in an agile environment or agile certified
Proven team leader well versed in managing operations or marketing teams, able to build and inspire large teams across regions
For Internal Candidates: Understand the criteria or mandatory skills required for the role, before applying.
Inform your Manager or HRM before applying for any role on Workday.
Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (First Formal/Final Formal, PIP)
Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
Level 9+ employees can apply
Desired Characteristics:
Deep understanding and subject matter expertise with campaign execution loyalty fulfillment and operational processes
Strong team leader well versed in managing operations or marketing teams, able to build and inspire large teams across regions
Skilled at strategic thinking and opportunity identification, recognizing key trends and setting appropriate directions and strategies
Experienced cross-functional leadership, communication and relationship-building skills with proven ability to obtain buy-in on concepts/strategies from internal, external and management constituents
Strong combination of business and technical acumens
Understand campaign automation processes
Experience with SAS, SQL and other campaign execution tools
Ability to deal with complex execution processes and help teams set direction and resolve conflicts
Excellent facilitation and collaboration skills and the ability to work effectively across a complex, highly dynamic and fluid organization
Ability to inspire and effectively communicate across multiple locations and regions
Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles.
Highly motivated, adaptive and assertive self-starter with the ability to work autonomously and as a strong team participant
Leader in process and operational improvement with the ability to recognize process opportunities and develop/implement process-improvement strategies
Grade/Level: 11
Job Family Group:
Marketing

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