Content and UX Writer Job Vacancy in Bupa Victoria – Updated today

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Full Details :
Company Name : Bupa
Location : Victoria
Position :

Job Description : Job Description:
About the Opportunity
An exciting new permanent opportunity has become available within our Digital Experience and Engagement Team, for an experienced Content and UX Writer. This newly created role reporting to the Digital Content Lead Health Insurance is open to anyone located in either Melbourne, Sydney, or Adelaide (we offer flexible work options).
The Content and UX Writer will support the development and creation of digital content, which builds our brand and enhances our customer experience across all Bupa businesses in Australia and New Zealand. This role is highly collaborative, working across cross-functional teams to deliver exceptional digital experiences for Bupa Health Insurance’s customers and prospects. You’ll be our internal champion for digital content design, UX writing, and a guardian of our brand and tone of voice. You’ll advise on what to communicate to our customers at each stage of their journey – from prospect to member and beyond.
How Will I Help?
With your exceptional writing skills and attention to detail, you’ll thoughtfully craft content that is user-centric and radically simple. You’ll lead efforts to identify new content opportunities, enhance existing content, and look at ways to create more meaningful user experiences and efficient processes. You’ll play an integral part in developing and supporting the overall Bupa Health Insurance digital experience.
Key responsibilities include:
Write, proofread, and edit content across Bupa Health Insurance’s digital channels including bupa.com.au, My Bupa, and the My Bupa app
Collaborate with designers, researchers, analysts, Senior Product Managers, Product Owners, and other stakeholders on the end-to-end content creation process
Engage subject matter experts and stakeholders from different areas of the organisation to gather content requirements and understand their business needs
Lead the development of digital content standards and style guidelines
Clearly communicate complex information with language that is simple, authentic, friendly, and human
Ensure Bupa’s tone of voice is applied consistently across all areas of the digital experience
Use data, research, and insights from the team to drive content initiatives
Manage multiple demands and deliver high-quality work to deadlines
What’s in it for me?
As well as a competitive salary, a range of Bupa benefits and flexible working/work-from-home arrangements, you’ll be challenged in positive ways and encouraged to innovate. You will collaborate with colleagues who are committed to delivering exceptional experiences. We trust, respect, and consider everyone, knowing your difference will make the difference.
Perk highlights:
Discount on our health insurance, travel, car, home, contents, and pet insurance products as well as Bupa services such as Dental and Optical
A ‘People First’ wellness program – SMILE. Provides a range of services such as health coaches, annual skin checks and flu vaccinations, assistance with nutrition, mental and general well-being guides, and product discounts. You will feel happier & healthier for working at Bupa!
What do I need?
This is an exciting time within the Bupa Health Insurance business. This role will suit someone who has at least 4+ years of experience in content development, communications, or digital marketing preferably within a digital environment. Aside from your excellent editing and copywriting skills, you’ll be someone who uses data and insights to create and deliver quality content. You’ll thrive in a highly collaborative environment where you’ll work with many different stakeholders and teams to influence and provide recommendations.
Key skills and experience required:
Tertiary qualification in marketing, communications, writing, journalism, or a similar field.
Proven experience in developing effective and engaging digital content including web copy, micro copy, long-form content, and/or social media campaigns
Experience using data and research to optimise content
Exceptional grammar, editing, and copywriting skills
An ability to effectively communicate ideas and content decisions to stakeholders at all levels of the organisation
Previous project management experience with the ability to manage competing deadlines
A team player with sharp attention to detail, high level of initiative, strong organisational and time management skills
Have a curiosity to understand health insurance business drivers and customer needs
Experience working in a large agile environment (desirable)
What is it like to work there?
Bupa is a world-leading Health & Care organisation with over 22,000 people in Australia and New Zealand, and our purpose is to help people live longer, healthier, and happier lives. In Australia, we help to take care of people through our leading health insurance services as well as providing a personalised approach to care through our modern Dental clinic network, our Bupa Optical stores, Bupa Medical Visa services and over 70 Bupa Aged Care Homes. Bupa Therapy, along with our Medical and Wellbeing Centre provide a multidiscipline approach to care.
Our people reflect the diversity of our community. At Bupa, your wellbeing, identity, and own story is respected and valued.
Time Type:
Full time
Job Posting End Date

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