Digital Marketing Executive Job Vacancy in The Good Cow Company Kolkata, West Bengal – Updated today
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Company Name : The Good Cow Company
Location : Kolkata, West Bengal
Position :
Job Description : Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with designers to improve user experienceMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendorsRequirementsProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics toolsSkills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBSc/BA in marketing or relevant fieldJob Type: Full-timeSalary: ₹15,000.00 – ₹18,000.00 per monthSchedule:Day shiftCOVID-19 considerations:The Good Cow Company is actively maintaining the Covid precautions at its premisesEducation:Bachelor’s (Preferred)Experience:Digital marketing: 2 years (Preferred)
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