Digital Marketing Lead (VIT/HR/DML/001/0222) Job Vacancy in Vidushi Infotech Pune, Maharashtra – Updated today
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Full Details :
Company Name : Vidushi Infotech
Location : Pune, Maharashtra
Position :
Job Description : FULL-TIME
(PUNE
)
6-10 EXPERIENCE
Digital Marketing Lead JD
Required strong grasp of current marketing tools and strategies. Should be able to lead integrated digital marketing campaigns from concept to execution. Work closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain client’s social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of tools (e.g., SEMrush, Agency Analytics, Google Analytics, Google Data Studio, Google Tag Manager etc)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
This post is listed Under Digital Marketing
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