Digital Marketing Manager (Ads Specialist) Job Vacancy in Excellis IT PVT LTD Salt Lake City, West Bengal – Updated today
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Company Name : Excellis IT PVT LTD
Location : Salt Lake City, West Bengal
Position :
Job Description : We are in the quest of an exceptional candidate with experience and passion to fill the position of Digital Marketing Manager(AdWords Specialist). The Key responsibilities involve planning, executing, and optimizing paid search & display campaigns on Google AdWords and social media campaigns.Roles & Responsibilities: Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)Conduct keyword research and optimize campaigns.Research and analyze competitor advertising links and strategize the best plan ahead for the business.Optimize the ad copy, landing pages for the best lead quality.Optimize the campaigns regularly for improving performance.Identify trends and insights and optimize spend and performance based on the insights.Measure and report performance of all marketing campaigns, and assess against goals.Brainstorm new and creative growth strategies.Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behavior and recommend improvements.Skills Required: Proven 3+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition.The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.Should have a good understanding of Google Analytics, Google Tag Manager.Should possess excellent communication skills.Strong analytical and problem-solving abilities.Should be aware of all the latest digital marketing tactics and strategies.Should be willing to work in a dynamic startup environment.The ability to think creatively and work independently in a fast working environment.Job Type: Full-timeSalary: Up to ₹720,000.00 per yearSchedule:Day shiftMonday to FridaySupplemental Pay:Performance bonusEducation:Bachelor’s (Preferred)Experience:Digital Marketing Occupation: 2 years (Required)Google AdWords: 2 years (Required)Facebook Ads: 2 years (Required)International Project’s: 1 year (Preferred)Work Remotely:No
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