Digital Marketing Manager Job Vacancy in Gov2Biz Indore, Madhya Pradesh – Updated today

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Company Name :
Gov2Biz
Location : Indore, Madhya Pradesh
Position :

Job Description : About us We are the makers of Gov2biz – a state-of-the-art, cloud native, mobile ready, AI powered enterprise SaaS platform for governments which hosts case management products such as licensing and permitting, investigative case management, legal case management, point of sale and many others.We build beautiful, powerful, and awesome software that is as technically advanced as it is easy to use.Come build tomorrow with us.Job description:Handle online go to market marketing strategies and initiativesDesign, build and maintain our online and social media presenceLead marketing campaigns from the idea stage through to their execution and implementationMonitor and evaluate all digital marketing campaigns against goals (ROI and KPIs)Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaignsIdentify trends and insights, and optimize spend and performance based on the insightsMaintain website, create landing pages, and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateRequirements:BS degree in marketing or a related fieldProven working experience in digital marketing in the software spaceDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateExperience in optimizing landing pages and user funnelsSolid working knowledge of website analytics and ad serving toolsSolid working experience in setting up and optimizing Google AdWords campaignsExperience in setting up, managing and optimizing social media and email campaignsExperience in creating landing pages, managing websites etc.Strong analytical skills and data-driven thinkingNice to have requirements: Marketing experience in the enterprise SaaS space.Experience with ABM techniquesMaster’s degree/PG in MarketingJob Type: Full-timeBenefits:Flexible scheduleHealth insurancePaid time offEducation:Bachelor’s (Required)Experience:Digital marketing: 5 years (Required)total work: 5 years (Required)Google Ads: 3 years (Preferred)

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