Digital Media Planning Job Vacancy in Havas Group Bengaluru, Karnataka – Updated today

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Company Name :
Havas Group
Location : Bengaluru, Karnataka
Position :

Job Description : Agency :Havas MediaJob Description Summary :This role requires an innovative and pro-active digital media planner and buyer with a natural ability in client servicing. As the Group Head, you will be required to plan and take ownership of cross-channel, buy, implement, optimize and report on brand and performance media campaigns across a wide variety of platforms.Job Description :KEY RESPONSIBILITIES:Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital adsConceptualize and produce holistic communication strategies, related to the clients’ campaign KPIWork closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tacticsDevice cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-ledImproving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand’s online assetsMonitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize resultsNegotiate with media publishersLead role in training and managing team members in digital mediaCollaborating with all departments in the agencyTo be the primary point person on key accountsIn addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissionsPROFILE REQUIREMENTS:6-7 years of relevant work experiencePost Graduate Degree/ Diploma in Advertising/Marketing/CommunicationSolid understanding of marketing and media planning principlesExperience using technology to connect with key target audience segmentProficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScorePREFERRED SKILLS:Excellent research and analytical thinking skillsExcellent verbal and writing skillsResourceful problem solverTeam player, and ability to work under pressureExperience in performance and programmatic media planning would be an advantageSkills :Contract Type :PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.Due to high volume of applications, only eligible or matching candidates will be contacted by us.Job Type: Full-time

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