Marketing Ops Data and Analytics Manager (f/m/d) Job Vacancy in LeanIX GmbH Alwal, Hyderabad, Telangana – Updated today

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Full Details :
Company Name : LeanIX GmbH
Location : Alwal, Hyderabad, Telangana
Position :

Job Description : We are looking for an experienced Marketing Ops Data and Analytics manager (f/m/d) to join our Marketing Operations team. Reporting into the Director Marketing Operations this role will be part of a team shaping and building the Marketing Operations function within the business. You will be the go to person within the business for data queries and segment creation using our platforms such as HubSpot, SFDC, 6sense and HG insights.

In particular, you will be focused on how a structured process and a solid data foundation can drive improvements to integrated marketing campaign execution and reporting. Working with the other members of the Marketing Operations team you will tailor systems, create and improve processes to streamline execution of marketing initiatives, the production process and reporting.

WHAT IS WAITING FOR YOU?

Create, maintain and manage datasets that can be utilised by the marketing and sales function for campaign use. Enable self-service.
Fulfil ad-hoc requests for specific data cuts
Identify new trends in marketing operations, evaluate and recommend new technologies for implementation
Be a direct interface and trusted consultant for the rest of the marketing ops team, marketing and sales executives, sales operations and business analyst team members
Be instrumental in defining and managing processes to ensure GDPR data compliance including 3rd party data expiration, effective unsubscribe processing and preference management.
Measure the efficiency and the effectiveness of all marketing activities via CRM and related marketing automation and digital marketing tools (Salesforce, HubSpot, Google Analytics, 6Sense)
Reporting/Analysis: Contribute to global dashboards, aggregate reports from regions marketing management, some specific project reporting as needed (Corporate Events, QBRs, etc.), analyse regional data and reporting to provide insight to managers on optimizing campaigns.
Manage UTM tracking and lead source attribution.

WHAT ARE WE LOOKING FOR?

Extensive experience of developing and exploiting marketing automation and google analytics marketing tools
Experience using a CRM such as Salesforce, preferably in a large multi-divisional business
Strong analytical skills along with a keen attention to detail.
Previous exposure of acting as an admin-level user in a marketing automation platform such as HubSpot (strongly preferred), Marketo, Eloqua, etc.
An understanding of the B2B sales cycle and the role marketing plays in opportunity creation
Solid knowledge of email best practices and GDPR compliance
Pro-active logical thinker with an aptitude for troubleshooting with a solutions-led approach
Demonstrated ability to translate business and platform requirements into marketing campaigns/MarTech logic
Experience with database hygiene and excellence such as segmentation and measurements
Knowledge of multi-touch attribution models for marketing reporting
Experience working with a lead/contact/activity scoring system

LeanIX, The Continuous Transformation Platform® that efficiently organizes, plans and manages IT landscapes, supporting 650+ customers with our 3 solutions Enterprise Architecture Management, SaaS Management Platform and Value Stream Management.

LeanIX is not just a product, in fact it‘s a great place to work. Colleagues (450+) from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.

At LeanIX you have the freedom to decide on the work mode that suits both your personal situation and how to best organize work within your team. The Flexible Work Mode means you can work from the office once in a while, on a frequent basis or maybe you prefer to work remotely from your home office most of the time. Next to that we have great benefits for you, CHECK OUT HERE WHAT´S IN FOR YOU!

As an equal opportunity employer LeanIX celebrates diversity and is committed to and promoting an inclusive work environment. You will receive consideration for employment without regard to race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.

This post is listed Under  Technology
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