Product Marketing Manager, Consumer Lending – Financial Services Platform Job Vacancy in GO-JEK Jakarta – Updated today

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Full Details :
Company Name : GO-JEK
Location : Jakarta
Position :

Job Description : Location
Jakarta
Work Type
Permanent
Application Posted
January 20, 2022
About the Role
As a Product Marketing Manager, you will shape the strategy needed to accelerate the growth of GoTo Financial Consumer Lending’s product acceptance in various stakeholders. You’ll handle end-to-end marketing initiatives, from analyzing consumer behavior, select marketing, target and position until managing the cost of the marketing campaigns & promotions, create campaign & creative briefs, in order to successfully execute the Go-To-Market strategy. Throughout this exciting experience, you’ll build relationships with internal and external stakeholders, from product, brand, research, and operation team, leading the platform development organization to meet the fast-paced nature of the financial technology industry.

What You Will Do
Work closely with the business squad leads, product, partnership and Business Development, and research team on building & implementing Go-to-Market strategy for a consumer financial service platform
Evaluate, track, improve and optimize existing product features to maximize the adoption rate by redefining the target audience, marketing communications and branding, promotions, and channel distribution
Optimize & redefine feature adoption to improve user experience together with Product Manager, UX team, Growth Lead, Consumer Risk & Research
Actively collaborate across function & streams (Business Intelligence, Marketing Analytics, CRM, Performance Marketing, Social Media, Creative, Growth Ops, Consumer PR, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, execution, campaign briefs, monitoring, & report
Identify the most suitable marketing channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media
Manage RPL & Marketing spend as per budget, to achieve OKR efficiently
Liaise and become product marketer representatives for all business stakeholders contact points
What You Will Need
At least 3 years working experience as a product marketing/ brand manager, experience working with digital and fintech companies is required
Strong project management skill to manage complex projects; also can manage and prioritize multiple internal and external stakeholders
Strong verbal and written communication skills in Bahasa Indonesia and English
Strong analytical thinking and data analytics ability
Proficiency in Ms. Excel/Google Sheet with expertise in financial reporting
A Bachelor’s/Masters or an equivalent degree
Have an in-depth knowledge of digital consumer lending businesses/products and value proposition is a plus
Good knowledge of SQL, Asana, Clevertap, and other digital marketing platform is a plus
About the Team
Our team’s collective goal is to shape the convenience of accessing consumer lending products on our journey to provide financial inclusion for all Indonesians that resonates trust and reliability. This role will be part of the Consumer Lending Platform team within the GoTo Financial Services Platform. We are constantly figuring out new ways to prioritize easy access to financial products like Buy Now Pay Later with scalable integration for a wider range of partners in new verticals. The team will work not only with Gojek internal product teams like Transport, Food, GoPay, and others, but also with our third-party payment facilitators, and other partners. This is an exciting time to join our relatively new team as we’re prepared to expand rapidly in 2022 by tapping into newly-emerged offerings within the GoTo group ecosystem and beyond.

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