Regional Consumer Engagement Manager (Digital and Persona Campaign) – Makassar Job Vacancy in GO-JEK Makassar – Updated today

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Full Details :
Company Name : GO-JEK
Location : Makassar
Position :

Job Description : Location
Makassar
Work Type
Permanent
Application Posted
January 26, 2022
About the Role
If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to hone your strategic thinking and creativity skills, look no further. As our Digital and Persona Campaign Manager for the Regional Consumer Engagement team, you will be handed the reins in hacking consumer growth for Gojek. Along with identifying consumer needs, you will be in charge of creating consumer segmentation and crafting experimentation programs that fit each segments’ needs. Working closely with Regional CE Head and Business Analyst, you will get to drive the innovation process in removing daily frictions for our consumers’ lives. The cherry on top: you’ll get to be a part of a team that works to deliver real social impact to our consumers, merchant partners, and driver partners through the products and services we provide.

What You Will Do
Responsible for driving consumer engagement focus areas in Digital Campaign and Experimentation which will unlock business growth
Create consumer engagement strategy/plan according to consumer insights, relevant use cases, understanding of local market, and data analytics
Oversee completed order transaction and user growth achievement vs target in regular basis, immediate actions to fill the gap if any
Manage regional/local insight generation for idea creation, brainstorming, and translating the outputs into key actionable initiatives to hack growth
What You Will Need
At least 5 years of working experience in marketing
Solid experience in handling ATL, BTL and Digital marketing
Strong analytical, problem solving, and structured thinking capabilities
Able to generate qualitative and quantitative insights from various data sources
Able to transfer knowledge and mentor more junior team members
Able to easily adapt to change, be flexible, and work with ambiguity
Possess strong prioritization, organization and time management skills
Excellent communication skills, with demonstrated interpersonal flexibility and team management skills
About the Team
Our Regional Consumer Engagement team, a subsidiary of the Regional Growth team, has 5 members based in East Indonesia. Working alongside the Business Analytics, Sales, and Operations Team, we oversee the process for identifying and taking action on growth opportunities, including consumer insights and digital experimentation. For instance, should you have a question about any of our loyalty programs for our users, we are your people! Currently, our team has been busy working on mapping consumers with the most potential growth opportunities, which will help Gojek create consumer programs that are more effective and efficient.
We are a tight-knit group made up of avid readers, amateur gamers, coffee connoisseurs, and (guilty ) reality show watchers. We work hard and play hard, and believe it or not, we actually enjoy each other’s company!

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