Social Media, Engagement Manager- Social / WhatsApp / Email / Newsletter Job Vacancy in Della Group Mumbai, Maharashtra – Updated today

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Full Details :
Company Name : Della Group
Location : Mumbai, Maharashtra
Position :

Job Description : Job Description:
ABOUT THE COMPANY:
Della Leaders Club is the World’s 1st Global Business Platform for Entrepreneurs, Professionals and Young Leaders. We are that one platform where our members get access to unbiased, filtered and ready-to-apply knowledge helping them elevate their game. We are a global community of leaders who stand on the three tenets of Forum, Business and Lifestyle.

DESIGNATION: Engagement Manager -Social / WhatsApp / Email / Newsletter

LOCATION: Mumbai

POSITION SUMMARY
The Engagement Manager for DLC will be the primary implementer of DLC products in the region. DLC products, (which can include events, meetings, online learning, social media engagement, email campaigns, newsletters etc.) are designed through partnership thought leaders and expert staff. The Engagement Manager will liaise with the team responsible for the successful development and deployment, and will support the promotion of, engagement, and adoption of a wide range of member benefits.

From customizing the development to anticipate the needs of the audience, to executing specific event-driven products in-person, virtually, and in hybrid, this member of the team will measure success through usage and satisfaction of those products. This person will play an important role in DLC’s growth through member engagement, retention, and a clear member value proposition.

DUTIES AND RESPONSIBILITIES:
1. Products and Communication
I. Build brand awareness through online and advertising, social media programs, trade publications and events/newsletters/offers/email
II. Keep abreast of market conditions and competitors using marketing intelligence to help drive optimal programs and sales enablement in collaboration with product management and sales teams.
III. Liaison with field sales and customers to ensure voice of customer is effectively leveraged.
IV. Build and execute social media strategies through competitive research platform determination benchmarking messaging and audience identification.
V. Generate edit publish and share daily content (original text, in measures, video or HTML) that builds meaningful connections and encourages community members to take action.
VI. Setup and optimize company pages within each platform to increase the visibility of companies social content
VII. Moderate all user-generated content in line with the moderation policy for each community.
VIII. Create editorial calendars and syndication schedules.
IX. Continuously improve by capturing and analyzing the appropriate social data/ Matrix insights and best practices, and then acting on the information.
X. Serves as an ambassador for all DLC products and member benefits in the region. Develop an extensive understanding of DLC products to be influential and supportive of DLC members
XI. Leads coordination and regional delivery of DLC’s core products throughout the region, including but not limited to learning tours, forum and workshops, and leadership meetings.
XII. Partners with other regional team members to organize regionally delivered programs in collaboration with Mumbai HQ.
XIII. Promotes DLC’s products in an inclusive manner that accommodates the intended audience, accounting for regional, cultural, and individual needs of all stakeholders.
XIV. Builds processes or develops content to drive member engagement through the promotion of DLC products (e.g. communication of member testimonials and regional campaigns etc.)
XV. Measures the performance of DLC products against usage, impact, and satisfaction of participants
XVI. Makes recommendations to staff teams and product driving committees through measured outcomes, data, and experience of implementation.
XVII. Adapt and incorporate DLC’s member engagement strategies by closely partnering with other teams building engagement and loyalty campaigns
2. Chapter Operations
I. Identifies key metrics to support, measuring chapter health and recommends solutions that will improve chapter performance
II. Partner with Regional Manager in support of chapters and chapter managers in the region
III. Builds guidelines and tools that can support chapter managers for higher efficiency in chapter management, product communication, and resource management
IV. Supports Regional Council and Catalysts in executing the regional action plan
V. Works alongside regional manager to cater leadership and strategic products to meet the needs of chapters
VI. Performs other duties as assigned
Job Expectations:
SKILLS, REQUIRED:
1. Degree in communications, marketing, business, media
2. Minimum 5 years’ professional experience, preferably in a nonprofit/association/membership organization
3. Excellent organizational and customer service skills and account management experience preferred
4. Event planning and project management experience preferred
5. Proficiency in collaboration and community building tools such as Slack, Basecamp, Same Page, HubSpot, Salesforce, or other CRM, preferred
6. Ability to interact with entrepreneurs with empathy, diplomacy, and curiosity
7. Awareness and recognition of varied communication styles in multi-cultural groups
8. Proven working experience in social media marketing or as a digital media specialist
9. Excellent consulting writing editing (photo/video/text), presentation and communication skills
10. Demonstrate social networking experience and social analytical tools knowledge
11. Adequate knowledge of web design and web development, CRO and SEO
12. Knowledge of online marketing and good understanding of major marketing channels
13. Positive attitude, detail and customer oriented with good marketing and organizational ability
Minimum Qualification:
Degree in communications, marketing, business, media
Minimum Job Experience:
5-8 years
Reporting to:
CMD
Travel:
As and When Required

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