Assistant Manager – Digital Marketing Job Vacancy in Antal International Mumbai, Maharashtra – Updated today
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Full Details :
Company Name : Antal International
Location : Mumbai, Maharashtra
Position :
Job Description : Job Description
Job Purpose
Works as the demand generating officer for the marketing department, aligned majorly at lead generation.
Key Responsibilities
Planning and executing media budgets for digital marketing campaigns, including web, SEO/SEM, email, content writing, social media, and display advertising. Assess against goals (ROI/ ROAS).
100% ownership of social media handles and ensure incremental organic growth, lead generation from social media.
Full stack responsibility of MQL vs SQL, funnel ownership from Tofu to Bo Fu.
Execution of ABM campaigns and measure efficacy account wise.
Execution/Analytical level proficiency in Mail Chimp and Email Marketing.
In charge of website maintenance and traffic on website
Evaluate emerging digital marketing tools & technologies; provide thought leadership and perspective for adoption where appropriate.
Work with both internal as well as external agencies to ensure timely execution.
Content Marketing – Ensure regular updating and distribution of blog posts, newsletters etc.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points to instrument conversion points and optimize user funnels.
Reports to: Manager Marketing.
Mandatory Qualifications/ Skills
3-5 years of working experience in digital marketing.
B2B Industry preferred, SAAS/ IT, Marketing Agency.
Working knowledge of ad serving tools (e.g., DART, Atlas, Taboola)
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Preferred Skills/ Qualifications
MBA/ Certification in Digital Marketing – Top Digital Marketing institute. Solid knowledge of website analytics tools (e.g., Google Analytics)
Job Requirements
Full-time position based out of Headquarters in Thane, Maharashtra
Demonstrable experience in leading and managing SEO/SEM, managing customer database, email marketing, social media and/or display advertising campaigns aimed at lead generation
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate CTA.
Experience in creating, optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
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