Associate Content Editor, IN Media Job Vacancy in ASSPL – Karnataka Bengaluru, Karnataka – Updated today

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Full Details :
Company Name : ASSPL – Karnataka
Location : Bengaluru, Karnataka
Position :

Job Description : 1+ years of experience in a content editing, digital marketing, or social media role
Basic Graduation/Masters in Communication or Marketing or Design
Strong communication skills
Aptitude for organization, flexibility and producing results in a fast paced environment
Strong bias for action and ability to prioritize

Job summary
Amazon’s vision is to enable customers globally to find, discover, and buy anything online.
We are seeking a highly entrepreneurial Associate Content Editor to join the IN Media Marketing team to support the the conception, planning, and production of editorial content for a variety of merchandising and marketing programs across business (Categories: Books, Toys, Video Games, Personal care appliances and Software). This role is based in Bangalore.

As an Associate Content Editor you will be responsible for defining our content execution strategy, will own the content calendar and will drive awareness and customer participation across these programs. You will ensure that customer experience and expectations are set and met to a high standard. He or she will execute and schedule content on emails, home pages, category pages, and other avenues across the site. You will also prepare a report on performance and traffic data to our management teams. This person will be involved in coordinating with the category managers, marketing managers, site merchandisers, designers, and other editors in similar roles across the business.

Key job responsibilities

Performing market analyses to identify trends and content development opportunities
Building seasonal content calendars for multiple merchandising initiatives
Pitching editorial ideas and direction to marketing and creative teams
Supporting styling and art direction teams throughout the content production process, including curating products and recommending influencer partnerships
Partnering with marketing, content, and merchandising teams to define and optimize ongoing content strategies
Identifying areas for experimentation across channels, including owned traffic programs and social media
Measuring which content stories are most engaging to customers to inform new content development

A day in the life

Execute highly visible, go-to-market plans for content properties, with a holistic eye on curating thoughtful multi-surface and multi-channel new and existing customer experiences.
Work with internal stakeholders across teams to deploy content marketing communications and promotions to drive customer acquisition, engagement and increase long-term member retention.
Help develop, submit, and manage creative briefs for campaigns.
Manage implementation quality control with partner agencies

About the team
IN Media marketing team’s vision is to reach potential customers for our businesses and help them discover, navigate & shop selection easily with trustworthy recommendations across their shopping journey. We create experiences & content to inspire customers in celebrating ‘Reading, Learning, Playing & Grooming’ by leveraging internal & external partnerships. In this pursuit we strive to stay ‘closest’ to our customers and drive understanding of customer behavior, generate insights for business decision making while owning customer lifecycle including acquisition, retention and habit formation for shopping on A.in in general and Media categories in particular

Passion for entertainment content and pop-culture, with a strong editorial sense.
Demonstrated ability to use hard data and metrics to back up marketing communication strategy
Certifications in marketing, communications
Good quantitative skills
Excellent Excel and PowerPoint skills.
Excellent oral and written communication skills.
Must be innovative, detail-oriented, and a problem-solver.

This post is listed Under  Technology
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