CRM MarTech Expert Job Vacancy in GO-JEK Jakarta – Updated today
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Full Details :
Company Name : GO-JEK
Location : Jakarta
Position :
Job Description : About the Role
As our CRM MarTech Expert, you’ll take the wheel in managing the campaign journey implementation and development for GoPay customer lifecycle programs and country marketing communications across multiple use cases. Working closely with the Head of CRM, CRM MarTech Lead, you will configure and develop technical integration of GoPay customer lifecycle journeys and tactical communication campaigns through various inbound and outbound (non-paid) channels. Additionally, you will collaborate with the GoPay Customer Platform team in developing CRM tools and platforms to enable world-class, scalable campaign configurations. You will have a direct impact on the incremental growth of GoPay in the market through scalable, personalized, relevant, and contextual communication and increase in the engagement and retention of our users.
What You Will Do
Implement lifecycle automation programs and country product marketing and tactical campaigns via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
Develop and optimize process, SLAs, and other key performance indicators to ensure the campaign launch/ deployment is conducted in an efficient, timely, and high quality manner
Identify improvement areas, use cases for CRM campaign management tools, and audience management capabilities for the development roadmap
Manage the creation and updating of emails, push notifications, landing pages, forms, and reports for campaigns and webpages
Develop communication templates for consistency and effectiveness in accordance with branding guidelines and best practices
Plan, update and manage the prioritization of the campaign communications calendar
What You Will Need
A BS/MS in Engineering, Computer Science, Business, Marketing, or equivalent experience
At least 3 years of CRM marketing experience, preferably within the online e-commerce, telecommunications, airlines, or other relevant service industry
Proficiency in launching CRM campaign/customer journey implementation and experimentation through advanced CRM tools (e.g. Braze, Leanplum, Clevertap, SalesForce)
Good knowledge of HTML/CSS, scripting, and SQL will be a plus
Well-versed with workflow / task management tools (i.e Jira, Asana, Favro), capacity planning, and reporting
Strong knowledge of conducting experimentation and A/B testing
Ability to work effectively within a high pressure environment where prioritization is essential
About the Team
Our GoPay Marketing team consists of 30+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who represent the voice of the users to ensure they are heard and actioned on to enable sustainable business growth.
We like to visualize ourselves like a small yet powerful engine that will drive the growth of GoPay users across multiple day to day use cases, making us one of those highly critical apps day users simply cannot live without. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.
Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.
The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It’s also the only Southeast Asian startup to be part of Fortune’s list of ‘Companies That Changed The World.’
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates – in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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