Digital Marketing Expert (VIT/HR/DME/001/0222 Job Vacancy in Vidushi Infotech Pune, Maharashtra – Updated today
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Full Details :
Company Name : Vidushi Infotech
Location : Pune, Maharashtra
Position :
Job Description : FULL-TIME
(PUNE
)
5 TO 7 YEARS EXPERIENCE
Vidushi Infotech is NOW HIRING Digital Marketing Expert with 5 to 7 years of experience in Social and Paid Verticals.
Responsibilities
Support the paid media manager with social media planning, buying, and optimization across platforms including but not limited to Facebook, Instagram, YouTube, Pinterest, LinkedIn, Twitter. Identify audience targeting strategies that net to incremental reach and leads.
Support the execution of performance media buys including paid search across Google, Bing, native and display properties including Programmatic & Terminus. Proficient at identifying keyword expansion opportunities as well as strategic messaging/CTA testing.
Building highly targeting PPC campaigns including search, remarketing, display and video on platforms such as Google Ads, DV360, and Microsoft Ads.
Detailed optimising to deliver exceptional results.
Media planning, campaign builds, reporting, and budget management
Writing strong and effective ads for maximum CTR and conversion
A/B testing ad copy, landing pages
Suggesting campaign improvements to meet conversion goals
Creating paid search strategies to meet KPIs.
Showing initiative in identifying areas for improvement in the account
Performing in depth PPC & commercial analysis at times to optimise performance
Working closely with the organic social team to drive engagement.
Work closely with the creative team and content teams to ensure assets and messages align to core brand values, lead localisation efforts of paid media marketing strategy and implementation across the platform.
Analyse, optimize, and report out on channel performance – proactively recommend modifications to existing strategy to maximize results.
Drive a full funnel paid media approach that builds awareness of the brand while driving users to convert
Experience &Skills:
Minimum 5 years’ experience in a role either agency or client side with direct digital planning and buying
Ability to be “hands on” making adjustments whilst also reporting out to the paid media manager and extended marketing team
Experience in above platforms required
Enjoy working with and juggling various stakeholders both locally and internationally
Excellent writing, editing, and communications skills
Excellent attention to detail, strategic thinker and team player with the ability to multi-task and reprioritise quickly
Working knowledge of insights and analytics tools? e.g Adobe Analytics & Google Analytics
Analytical with the ability to look at data/numbers to see trends and make recommendations
Experience with GTM, GA4.
Traits
Passion & Positive Attitude – You have great energy and are extremely self-motivated.
Team Player – You work well in a collaborative, team-based environment + individually. You talk, share, motivate and enjoy time with your peers.
Experience working in a busy role managing multiple projects and deliverables at once
The ability to effectively organise and prioritise tasks
Highly organised; ability to meet deadlines and maintain stakeholder relations
A team player with a ‘can-do’ attitude whilst having the ability to work independently and be proactive
Excellent verbal and written communication skills
Qualifications
Bachelor’s Degree or higher
Google Certifications. (Desirable, but not essential)
This post is listed Under Technology
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