Digital Marketing Manager Job Vacancy in Osplabs pvt ltd Mumbai, Maharashtra – Updated today
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Company Name : Osplabs pvt ltd
Location : Mumbai, Maharashtra
Position :
Job Description : Job Description:
We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Inbound + Outbound Digital Marketing duties and responsibilities –
Super Guru to use “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale
Strong in strategy and work hard to achieve the result out of it. Showcase the skills which team can replicate from leader at every point
Build and manage a rich content/editorial calendar that attracts a qualified audience in B2B market (including blog posts, whitepapers, reports, webinars, infographics, etc.)
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Quora, YouTube and additional channels relevant for B2B services.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports B2B marketing goals.
Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space
Optimize marketing automation and lead nurturing processes through email, content, and social channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
Track, measure, and analyse all initiatives to report on social media ROI.
Conducting customer, competitor, and product research
Create monthly reports to analyse monthly activities
Propose new and improved inbound marketing campaign ideas
Driving lead generation and customer acquisition in a global environment
Desired candidate requirement –
HubSpot Inbound Marketing certification or experience in account-based marketing would be an added advantage
Excellent communication and interpersonal skills
Creative thinker and problem solver
Efficient organizational and time management skills
Data driven and research oriented
Proficiency in marketing automation and blogging software features
Proficiency with Google AdWords, Bing, etc and search engine marketing.
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