Email Marketing & Automation Specialist Job Vacancy in BenefitHub Mumbai, Maharashtra – Updated today
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Full Details :
Company Name : BenefitHub
Location : Mumbai, Maharashtra
Position :
Job Description : Would you like to be part of one of the fastest-growing benefits technology companies in the U.S.? Join our mission to help millions of people improve the quality of their daily lives through accessing the world’s largest selection of personally relevant benefits. Help us achieve our goal of becoming the world’s most broadly accessed gateway for group and individual benefits.
Already used by thousands of employers and their millions of employees, our platform is disrupting the $5 trillion employee benefits market. Clients include 5 of the top 10 largest employers in the U.S. and dozens of Fortune 500 companies. Now that we are one of the industry’s fastest-growing companies, we have no plans of slowing down.
Do you have the skills and experience needed to help this company take its growth rate to new heights? Do you thrive in an environment that seeks out-of-the-box thinking, always values your opinion, and recognizes and rewards excellence? As we live and work by these, and other, shared values, we have seen how our company’s strong culture has greatly contributed to our success.
Job Requirements:
The ideal candidate for this role must have:
BA/BS degree5-7 years of online email marketing experience.Strong knowledge of email templates and writing HTML/CSS preferred.Excellent troubleshooting skills, especially coding preferred.Knowledge of results-driven email metrics, specifically A/B testing and KPI tracking.Ability to manage multiple email campaigns with multiple goals.A self-starter with good time management skills. The candidate is required to meet calendar deadlines.Detail-oriented, team player with exceptional grammar, written, and verbal communication skills.Good understanding of database concepts, especially list segmentation.Proficient with Google Analytics.
Desirable skills and experience:
Desirable skills and experience:Comfort, familiarity and basic knowledge of HubSpot (email certified is a strong plus)Experience in setting up the email function from scratch – design/HTML of email, as well as campaign execution/email delivery is helpful.Prior experience in creating objective-driven drip campaigns is desiredExperience in marketing automation logic and workflow tools is also a strong plus
Responsibilities
In this role, you will:
Creating and executing email marketing campaigns through HubSpot to engage HR managers of existing clients.Conduct analysis and report on the successfulness of the email marketing program ensuring that BenefitHub remains CAN-SPAM compliant and follows best industry practices.Leverage email marketing tools and analytics to develop transactional, promotional and informative content strategies to grow BenefitHub’s databaseMaintains HubSpot marketing automation tool, ensuring data/list integrity; documenting procedures; improving audience segmentationOptimize Open, click & action rates by A/B testing subject lines, content and more.
If you are a top performer looking to excel in a dynamic team environment with an opportunity to make a real impact in a fast-paced, high-growth collaborative workplace with true transparency, we want to hear from you.
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