Executive – Marketing & PR Job Vacancy in Reliance Retail Haryana – Updated today

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Full Details :
Company Name : Reliance Retail
Location : Haryana
Position :

Job Description : Location Haryana Gurugram
Experience Range 1 – 4 Years
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
About Company
Optimize our marketing automation and lead nurturing processes through email, sms content, and social channels. CRM
Profile Brief
Analytics
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Content Management Take full responsibility of all fashion shoots under the creative direction of designer. Liaise with talent from start to execution and launch of campaigns Manage the content and hygiene of ecommerce website. Collating all aspects from Shoots, styling, auditing imagery and content updated is to the guidelines. Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
Digital Marketing Be a liaison with ecommerce platforms to strategize and ideate marketing to meet targets. Provide content to all such channels. Strategize with digital team and provide all content to attract site visitors through search, social media, and email subscribers. Grow and engage our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests Strategize and post to manage the social media handle for the brand under the guidance of superior
Media and PR Be the relationship manager with all fashion publications and media Roll out timely PR material Liaison with stylists regularly for sourcing for fashion shoots and celebrity dressing
Retail Marketing Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store Lead front end retail initiatives with an objective of driving walk ins – styling sessions, pop ups, previews etc. Create training product content for the retail teams. Measure and optimize the buyer journey as it relates to product feature adoption and usage. Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights Be a liaison with malls on branding and marketing opportunities
Brand Collaborations Marketing & relationship manager for the brand Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients Preparing a quarterly/half yearly report of analysing tie ups on these parameters and suggesting way forward Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth
Events Project Management Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools. Event Management Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals Execute events for targeted customer mix to meet business objectives Liason with the digital & content team on all offline events to develop targeted digital marketing strategies
Drive targeted customer footfalls and new customer acquisition for all marketing projects
Desired candidate
Desired Skills and Abilities:
Demonstrate strong business understanding with flair for fashion retailing. Creativity and good aesthetic sensibilities Self-starter, exceptional communicator and good at interpersonal skills An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action You’re a problem solver by nature; you’re comfortable finding implementable solutions and moving quickly in a fast-paced process
Education & Experience Required: A Bachelors or post-graduate degree from a premier B School or fashion school in marketing or related field Min. 2 years of experience in retail marketing with an exposure to fashion

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