Lead – Product Marketing Job Vacancy in Ameyo Gurgaon, Haryana – Updated today
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Full Details :
Company Name : Ameyo
Location : Gurgaon, Haryana
Position :
Job Description : Ameyo is hiring a Product Marketing Manager who can identify and articulate the pain points of
our ICP, craft the apt messaging and positioning, execute go-to-market strategies and liaise with
all stakeholders to ensure successful product launches and track and measure the impact.
Key Result Areas
o Work closely with the Product Managers to understand the product strategy and
roadmap
o Develop product positioning and messaging which addresses the pain points
faced by our Ideal Customer Profile (ICP)
o Craft the website copy and work on the sales enablement documents (brochures,
decks, and others
o Hypothesize and plan experiments to improve the conversion rate of product
pages
o Brief the marketing team to ensure the product messaging is translated
effectively across all external-facing marketing communications – press releases
and authored articles, email campaigns, WhatsApp messages, social posts,
display, search, and re-targeting ads and others
o Connect with customers directly or through the sales team to convert them to
advocates by developing customer success stories, reviews, ratings, testimonials,
issuing joint press releases, and participating in podcasts and joint webinars.
Also, support the sales team with social media messages to congratulate and
celebrate customer’s success
Skills and Experience
Ability to understand, digest, and articulate tech concepts for consumption by business
leaders via engaging content
Ability to execute go-to marketing strategies and plans and an analytical mindset to look
at data to identify what’s working and what’s not
Plan and execute product webinars for customers and prospectsExcellent communication and collaboration skills and the ability to work with cross-
functional teams
Ability to craft the right positioning and messaging that aligns with the pain points of our
Ideal Customer Profile (ICP)
Demonstrated ability to quickly learn and apply new business domain knowledge to
content strategy and asset creation
Superior writing skills with attention to detail, proofreading, and copy-editing skills
(adherence to brand tone & voice; grammar, and punctuation checks)
Must be comfortable working on multiple projects and initiatives and be able to
prioritize workload to meet deadlines
Good listening skills with the ability to translate concepts into marketing deliverables
Minimum Education and Experience Required:
Bachelor’s or Master’s degree in marketing with at least 4-5 years of experience in B2B
SaaS companies or in a product marketing role.
This post is listed Under Technology
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