Marketing Analyst – Analytics Job Vacancy in Lenskart Delhi, Delhi – Updated today
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Full Details :
Company Name : Lenskart
Location : Delhi, Delhi
Position :
Job Description : Lenskart was founded with a vision to help people see the beautiful world by revolutionising the eyewear category in India and beyond. The ten-year-old company now delivers 7 million + spectacles a year in India and Singapore and plans to ship out over a billion glasses over the next ten years.
Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of analytics use cases which very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solve a 2 billion+ problem.
Lenskart Values – https://blog.lenskart.com/what-does-it-take-to-shine-in-lenskart-691463741ccf
About Lenskart Analytics Team – https://blog.lenskart.com/introducing-analytics-lenskart-f007bd3b9c02
Our Marketing team is a key growth & central function in Lenskart to drive the company’s customer experience vision.
We are looking for a strong Business Analyst / Sr. Business Analyst for Marketing & Growth Analytics. Lesnkart’s business is spread across ecommerce, retail and manufacturing and a wealth of omnichannel data is generated to enable strong analytics. The role will key to unlock the value from it with use of advanced data analytics concepts.
Measure performance of campaign strategies across multiple customer channels of Online, Offline, SMS, Email, Push Notifications
Traffic to our customer touch points including stores, app, website, telesales
Coordinate with key business heads for marketing needs and support campaign strategies with view to campaign impact expectations.
Maximize marketing ROI and efficiently manage campaign budgets by providing campaign analytics
Measure customer retention, repeat rates and growth of business / coordination with key business stakeholders.
Ideate and suggest ideas to improve ROI and reduce cost.
Innovate on campaign strategies with use of content, tech and data.
Desired Skills and Experience:
Candidate needs to have 2-5 years of relevant experience, and a strong blend of analytics and soft skills.
Bachelor’s / Master’s degree (MBA, B.Tech) from tier 1 /2 colleges
Strong stakeholder management skills and assertively manage expectations and negotiate.
Strong understanding of direct & digital marketing concepts with hands-on experience.
At Least 18 months of experience in Marketing Analytics with hands-on experience with working with large customer databases and SQL, Python, Google Analytics, Adobe etc.
Experience in working with analytics tools like Power BI, Tableau, Google Analytics in building dashboards and performance score cards.
Strong capability to understand business problems in the context of an Omni Channel Retail and use data to solve them.
Demonstrated Experience in working with marketing automation and email marketing tools esp. Clevertap.
Strong understanding of marketing in ecommerce, D2C , Online, Retails channels.
Excellent communication, team-work and problem-solving skills.
This post is listed Under Technology
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