Marketing Automation Specialist Job Vacancy in Nine North Sydney NSW 2060 – Updated today

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Full Details :
Company Name : Nine
Location : North Sydney NSW 2060
Position :

Job Description : Company Description
Life at Nine
Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers. We are Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment, we pride ourselves on creating the best content, accessed by consumers when and how they want.
Nine’s assets include the Nine Network, major mastheads such as The Sydney Morning Herald, The Age and Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, subscription video platform Stan and a majority investments in Domain Group and CarAdvice.

Job Description
Your new opportunity at Nine.
Are you a strategic thinker who loves working hands-on with data and marketing tech to test new ideas that engage audiences and deliver results?
Based in the heart of North Sydney, we have an exciting opportunity for a full time Marketing Automation Specialist to join our 9Network and 9Now Consumer Marketing team.
This role reports to the Head of Marketing Communications and is responsible for the development and optimisation of 9Now’s marketing automation and lifecycle comms strategy that connects our audience with great content and supports engagement and retention.
Day to day you will:
Design and optimise automated marketing campaigns across the lifecycle of a 9Now user including onboarding, retention, win-back etc.
Be the subject matter expert on our marketing comms platform and use this platform to orchestrate user journeys with a targeted and multi-channel approach including email, mobile push notifications, in-app messages and web notifications.
Leverage Nine’s data asset to mine audience insights and trends and create audience segments that can be used for highly targeted campaigns across comms channels as well as owned and paid media channels
Through collaboration with the marketing comms team and other stakeholders, you will identify opportunities, brainstorm solutions and then test and analyse variations within lifecycle comms journeys (including segments, timing, content and creative) to optimise results
Share results, insights, recommendations and industry best practice examples with the marketing team and relevant stakeholders
Collaborate with the marketing comms team in the planning of our comms content calendar and message prioritisation
Troubleshoot platform technical issues related to delivery performance, workflows, HTML, dynamic content, list segmentation and other aspects of the marketing automation process.
Work closely with the Data/Product/Tech teams to ensure we have the tech support we need to meet marketing objectives.
Manage the administration of the marketing platform including monitoring of send volumes, database health metrics, contact pressure rules and frequency caps.
Support and share knowledge with other marketing platform users including the Marketing Communications Executive, Trade Marketing and Editorial teams

Qualifications
Enough about us, let’s talk about you!
In order to succeed you will ideally have:
Minimum 5 years’ experience in marketing automation or similar function
Understanding of digital marketing principles, including digital performance metrics, channels, audience building, communications best practice and privacy/spam legislation
Extensive experience with a large-scale marketing communications platform
Understanding of operational data and experience in basic management of datasets including native and temporal schemas and ability to write or understand SQL queries
Understanding of Json notation and objects would be highly regarded
Understanding of API-based integrations
HTML coding experience and/or demonstrated understanding of responsive HTML email design.
Experience in defining the requirements for dashboard reporting and/or experience with building reports using business intelligence tools such as Tableau or Google Data Studio
Ability to plan, organise and prioritise work tasks autonomously
Interest in sharing their knowledge with others and helping to develop the skills of others
Exceptional communication and stakeholder management skills.
Demonstrated ability to analyse and interpret data to form insights.
Demonstrated ability to manage time and prioritise tasks to meet campaign deadlines.
Demonstrated skills and experience in a similar role
A tertiary qualification in Marketing, Business, Communications or related discipline
A high level of focus and attention to detail
A pro-active, solution-oriented mindset with high levels of ownership and responsibility
Additional Information
What you’ll get in return at Nine.
Career development and quality training
Up to 16 weeks paid primary carer’s parental leave
Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
Access to Future Women – a movement to help women connect, learn and lead through unique content and events.
Hybrid Working/Flexible working model from home and office.
Discounts on products and services with corporate partners including Samsung, Apple, JB HI-FI, HP, Hertz Car Hire and TFE Hotels
Two volunteer days per year to support one of the many charitable organisations that the Nine Cares program supports or a charity of your choice.
A dedicated Achieve at Nine learning and career development plan including access to on-the-job and external training
Our Commitment to Diversity and Inclusion:
At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you’ll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.
Nine’s Workplace Condition of Entry
Nine is committed to maintaining a safe and healthy workplace and doing what is reasonably practical to protect our people, including visitors to all Nine sites and events.
Nine has introduced a Workplace Condition of Entry – COVID 19 Policy that requires all workplace attendees and participants to be fully vaccinated against COVID-19 before entering a Nine workplace (unless you have a valid medical exemption). You will be asked to declare your vaccination status as part of the application process and provide evidence of this. This information will be treated in accordance with our Privacy Policy.
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes

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