Marketing Lead Regionalisation Job Vacancy in Spotify India – Updated today

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Full Details :
Company Name : Spotify
Location : India
Position :

Job Description : Marketing
Marketing Operations
Spotify is the fastest growing Audio brand in India. It’s also the most consumed Audio App in the country, where millions are accessing music and podcasts that are available free. Over the past 2 years, Spotify has been instrumental in crafting how Indians consume their favourite Music and Audio content.
Location
India (Home Mix)
Job type
Permanent
What you’ll do
Design marketing strategies to enable exponential user growth and brand building in the regional markets (with a focus on AP/TL/TN)
Drive brand communication across Above-the-Line & Digital Media channels by crafting sharp evocative briefs & collaborating with external partners to deliver powerful campaigns
Define a culturally relevant positioning for the brand in regional markets within the country
Own the marketing mix design and improve the return on investment!
Develop a deep understanding of Spotify’s target consumer and become an advocate across company initiatives
Design, conduct and analyze consumer research and brand health tracking in tandem with the Insights team and the MSO lead.
Partner closely with the Insights and Analytics teams to define a campaign, performance metrics to ensure a high level of efficiencies
Elevate the work of cross-functional teams: You will serve as a key voice in ensuring Marketing, PR, Social Media & Editorial teams are speaking with one voice to deliver consistent messaging and build equity
Who you are
Proficient in either Tamil or Telugu language
A minimum of 10 years’ total work experience with at least 5 years in core brand marketing focusing in the South Indian market
You love entertainment and consume significant amounts of regional content
You are a thought-leader with a strong and well-informed point of view to critically analyze the latest trends and tactics to help grow earned media
Candidates with core FMCG background & experience of having managed brands & product launches in AP/TL/TN would be preferred
Have a sound understanding of consumer insights and how they are translated into creative strategy and campaigns
Have deep knowledge in running a 360-campaign (acquisition-led) from strategy development to tactical execution (including TVCs, digital/social ads, print and out-of-home)
Have an understanding of the digital ecosystem and current marketing trends in acquisition
Should understand marketing & media analytics to evaluate campaign performance and optimize
You are a cross-functional leader who can engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners including production houses and talent
Ability to run multiple time-sensitive projects simultaneously working both independently and in close collaboration with a variety of stakeholders
Are unafraid to take risks and can change course without getting stalled by challenges along the way
Where you’ll be
Our offices are currently closed due to COVID-19
Post COVID, while we will ask you to pop into the office from time to time, we are giving you the flexibility to work from home should you choose to do so
This position will be based in Hyderabad / Chennai
Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off – fully paid – for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.
Spotify On Tour, join your colleagues on trips to industry festivals and events.
Learn about life at Spotify
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Global COVID and Vaccination Disclosure
Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.

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