Regional Consumer Engagement Head (East Indonesia) Job Vacancy in GO-JEK Makassar – Updated today

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Full Details :
Company Name : GO-JEK
Location : Makassar
Position :

Job Description : Location
Makassar
Work Type
Permanent
Application Posted
February 9, 2022
About the Role
A great opportunity awaits our Region Consumer Engagement Head; who will act as a leader of the Consumer Engagement team in the East Indonesia Region. Together with the Strategic Region Head, you’ll drive all the marketing strategies, including but not limited to visibility, partnerships, and digital channels through the understanding of local insights. You will have ample opportunity to flex your analytical skill, creative skill, and leadership skill. Your efforts will directly bolster the company’s brand awareness and activation rate in the Region.

What You Will Do
Drive regional strategy and execution in winning with Consumer Engagements through activation, innovation, and market domination that deliver and support the growth targets in the region
Lead the planning and performance of Marketing Effectiveness for the regional business units in collaboration with HQ, Regional Leadership Team, and District Team
Lead the Consumer Understanding design and development to drive growth through leveraging unmet consumer needs with a suite of product portfolios (GO-RIDE, FOOD, CAR, etc)
Advise the Region Strategic Head Leadership Team with strategic and tactical marketing strategies to expand all consumer touchpoints from building awareness to driving loyalty
Build a winning Consumer Engagement team to deliver growth for the future through the design and development of marketing framework, cross-functional strategies, and marketing team capability building
Evaluate and possess knowledge of competitive trends, consumer research, market dynamics, forecasting for each market and total region to gather intelligence and insights in order to formulate and improve marketing strategy and plans
What You Will Need
Bachelor’s/Master degree from top reputable university
At least 7 years of working experience within a reputable MNC, Tech, or FMCG company; with a proven track record in the marketing, brand development, or consumer research role.
Proven business results to successfully start up or turn around the business. Innovation leadership or product development role is a plus.
Having an aspirational goal to grow my career through demonstrated results in a challenging and fast-paced environment.
Passionate for improving consumer life through broad and deep use of technology and marketing.
Personal leadership and team management effectively under high pressure and change.
Strategic and learning agility in a fast pace environment where both quick decision and strategy are required to succeed in the role.
Excellent communication skills with demonstrated interpersonal flexibility and strong team management skills
About the Team
Our East Indonesia regional team has one main goal: to strengthen our market share in the Southeast Asian market and continuously enhance our business in the region – where strategy meets local insights. Specifically, we keep a holistic perspective of Gojek in East Indonesia, striving to understand the region’s issues and constantly devising actionable solutions accordingly. Some of our daily tasks include monitoring regional metrics and devising initiatives to solve the issues within the Operations, Sales, and Marketing domains. We work with internal stakeholders (Product Management and cross-functional teams) and external stakeholders (users and partners) through Zoom calls (30%), WhatsApp (30%), Asana and Slack (40%).
One of the biggest challenges our team has had to face has undoubtedly been maintaining a high level of engagement amidst the COVID-19 pandemic with our three core segments: our driver-partners, merchant-partners, and customers. To ensure our ties with all three parties remain strong, we’ve introduced online meet-ups and forums with our partners where they can only discuss their questions, concerns, and experiences directly with our team. We’ve also been ramping up our communications channels to streamline engagement with our customers, with a special focus on emphasizing the various health and safety measures implemented. Currently, our team has been busy working on a project regarding driver-partner supply reliability, as well as another project surrounding the enhancement of user monthly transactions.
While our team is based all over East Indonesia, we’re bonded by our desire to see our driver-partners, merchant-partners, and customers flourish in their respective domains, and our passion for utilizing smart technology to bring efficiency into the lives of millions. Off-hours, you’d probably find us chatting all about travel destinations (we can’t wait to travel once it’s safe to do so!), catching up on the latest K-dramas, or finding the best spots to eat in town.

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