Social Media Strategist Job Vacancy in Impulse Digital Thane, Maharashtra – Updated today

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Company Name : Impulse Digital
Location : Thane, Maharashtra
Position :

Job Description : Are you someone who likes taking ownership of your work, someone who likes having a voice instead of getting lost in the crowd?Are you looking for a position where your efforts and accomplishments get due credit and you get ample challenges that provide you with opportunities to grow?And finally, do you wish to join an organisation that puts the onus on work quality over unnecessary workplace shenanigans?If your answer to all the above questions is a yes, we have a dream job for you.KEY RESPONSIBILITIES:Develop a robust social media strategy to boost following and visibility across various platformsIdentify and define the most important social media KPIs and monitor them regularlyCreate a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaignsOrganic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategyStudy and analyze the insights to fine-tune the social media strategy for more reach and higher engagementWork in parallel with the performance marketing team on social media platforms to help optimise the campaign to deliver better resultsPrepare and submit monthly reports to clients, covering various parameters including performance, reach, engagement, and ROIKeep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performanceManage and oversee the creation of high-quality content – both written and visual – for the social media platformsPlatform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimisationAudience Strategy: Social audience evaluation and segmentation across the brand’s social media presence. Identify key cohorts of audiences and devise a “go-to” strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow our audience on social channelsTECHNICAL SKILLS & QUALIFICATIONS REQUIRED:2-3 years experience in a digital agency, preferably in social marketing or digital communications agency with a proven track record of managing social media, building online communities, and running ads on social media platformsLikes to analyze data, insights, and performance metrics to boost engagement and reach on social mediaHands-on experience in social media data analysis using platform-specific tools as well as other analytics toolsThorough understanding of the social media landscape including Instagram, Facebook, YouTube, Twitter and new platforms like Takatak, Clubhouse etcHands-on experience in creating strategies and managing social media for clients on these platformsHands-on experience and success building and managing fan communitiesDeep understanding of how cultural trends form, and the ability to anticipate and act on itUnafraid of big risks and the ability to pivot without getting stalled by challenges along the wayProven strategies that have helped build a brand on social media or led to improve conversions for a brandPERSONAL ATTRIBUTES:Good communication skills – verbal and writtenCollaborativeStrong strategic thinking and consulting skillsSelf DrivenA proactive approach to workAbility to keep up with the latest advancements in the domainJob Types: Full-time, Regular / PermanentSalary: From ₹20,000.00 per monthBenefits:Flexible schedulePaid sick timePaid time offWork from homeSchedule:Day shiftFlexible shiftAbility to commute/relocate:Thane – 400602, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)Application Question(s):Are you available to join immediately ?Experience:total work: 2 years (Preferred)Expected Start Date: 02/03/2022

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