Brand Strategy Manager – Financial Services Platform Job Vacancy in GO-JEK Jakarta – Updated today

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Full Details :
Company Name : GO-JEK
Location : Jakarta
Position :

Job Description : About the Role
As our Brand Strategy Manager, you’ll be an instrumental cog in the GoPayLater Go-To-Market team, piloting the platform’s brand narrative and go-to-market strategy. Strategizing, planning, and implementing brand campaigns will be your daily tasks, which include developing objective-driven communications and integrated campaign activation ideas across all marketing channels. You need to be able to see from helicopter perspectives yet grounded as you will be the center of brand-equity building campaign orchestration that will involve other business units, data teams, media teams, creative teams, and corporate affair teams.
What You Will Do
Act as the voice of the customer and advise the team in organizing communication around the customer’s needs; this includes conducting consumer and market research to produce brand-driving insights and to apply insights to other initiatives
Set the brand narrative, brand building strategy, and clear positioning against competitors that aligns with the product’s target market, values, and mission
Responsible to build GoPayLater’s brand equity to be the trusted and Top of Mind brand in the category
Drive scalable, cost-efficient, and out-of-the-box marketing programs and initiatives to support Brand’s OKR with the ability to make sound business decisions under minimal guidance
Proactively collaborate across functions & streams (i.e. Corporate Affair, Creative Labs, Media Labs, Research, Business Intelligence, Social Media, Product Marketing, Partnerships, and Product Manager) on end-to-end campaign planning, execution, monitoring, and reports
Recommend the most effective channels to reach users; drive effective marketing assets and contents across Paid, Organic, Brand, Content and Creative
Build strong relationships within own-team, cross-functional, and external stakeholders, manage multiple projects, and balance competing priorities in a rapidly changing environment
Proactively seeks out opportunities to improve processes, solve new challenges with direct work, team or cross-functionally
What You Will Need
Strong experience and proven track record of brand building, growing, and shaping marketing strategy; at least 4 years of experience marketing with a focus on Brand management and end-to-end marketing
A strategic thinker with a proven record of working with complex organizations and intense cross collaborations (interpersonal skill is required)
Strong project management and ability to manage multiple campaigns with eyes on details without losing sight of the big picture, and are able to distill complex plans into clear and actionable tasks
Proficient and experienced in dealing with Media partners, Creative agencies, Social Listening, and partnerships
Passionate about understanding your market, customers, and competition better than anyone, and you’re strong at integrating this information into your marketing strategies
Passionate about building a brand by creating genuine and authentic customer relationships
Outstanding verbal and written communication skills in Bahasa and English
Having data analytic skills and a vast understanding of digital marketing is preferable
About the Team
Our team’s collective goal is to shape the convenience of accessing consumer lending products on our journey to provide financial inclusion for all Indonesians that resonates with trust and reliability. This role will be part of the Consumer Lending Platform team within the GoTo Financial Services Platform. We are constantly figuring out new ways to prioritize easy access to financial products like Buy Now Pay Later with scalable integration for a wider range of partners in new verticals. The team will work not only with Gojek internal product teams like Transport, Food, GoPay, and others, but also with our third-party payment facilitators, and other partners. This is an exciting time to join our relatively new team as we’re prepared to expand rapidly in 2022 by tapping into newly-emerged offerings within the GoTo group ecosystem and beyond.
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It’s also the only Southeast Asian startup to be part of Fortune’s list of ‘Companies That Changed The World.’
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates – in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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