Campaign Management Lead | 9 to 12 years | Mumbai Job Vacancy in Capgemini Mumbai, Maharashtra – Updated today

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Full Details :
Company Name : Capgemini
Location : Mumbai, Maharashtra
Position :

Job Description : Job Description
Manage the development and execution of campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application having taken the time to understand the campaign objectives.
Play a role of SME and proactively advise clients on improving their marketing processes leveraging marketing automation and CRM systems, enable customer buyer journey and share best practices.
Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
Work with Onshore Marketing Managers to define metrics; measure, track, analyses and regularly report on the effectiveness of overall campaign performance.
Define and implement new marketing automation methodologies that will maximize efficiency.
Collaborate with creatives team and design responsive emails, responsive templates, and responsive websites.
Effectively collaborate with colleagues and CRM/Demand Generation Operations.
Primary Skills
Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
Be aware of the country specific plans.
Secondary Skills
Develop and maintain long-term data strategy and work in tandem with stakeholders.
Maintain database integrity and synchronization of marketing systems.

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