Customer lifecycle manager Job Vacancy in Ketto Mumbai, Maharashtra – Updated today
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Full Details :
Company Name : Ketto
Location : Mumbai, Maharashtra
Position :
Job Description : Job Description
Key objective of the role is to own and drive new user acquisition & customer retention projects along with initiatives designed to increase first and repeat purchase, customer engagement and retain customers. This position is critical to drive the ideation & end-to-end execution of all new user & retention programs to keep our user base engaged.
Roles & Responsibilities
Key responsibilities:
Own end-to-end execution of Engagement & Retention campaigns across all owned media – email, notifications, SMS, WhatsApp, Push notifications, Product Inventory
Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels
Track & monitor channel level performance targets of visits, orders, revenue & conversion
OKR’s achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU’s/MAU’s, along with efficiency metrics such as CTR’s, Open rates, Clicks & Conversions
Optimize marketing automation strategies to drive user conversion & engagement
Co-own the responsibility of new features & programs adoption, along with Product & tech teams
Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations
Work closely with Brand & Content teams to ensure campaign deployment
Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users
Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization
Eligibility
Who you are:
Self-starter with strong problem-solving skills
Post graduate, with a proven 2-5 years of work experience in Retention marketing or Customer Lifecycle Management
Strong analytical skills and ability to churn insights from data
Prior experience in marketing automation technology (CleverTap, WebEngage)
Company Introduction
Ketto is India’s most visited & trusted online crowdfunding platform, It helps people to raise funds for a range of causes from healthcare, Social, creative, to personal goal /disaster relief. Ketto has enabled people to fulfill their dreams and help their loved ones in their time of distress. Having raised over Rs 1000 crores so far with a network of over 55 lakh donors. We are a profit based company .
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