Demand Generation Manager Job Vacancy in NielsenIQ Jakarta – Updated today

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Company Name : NielsenIQ
Location : Jakarta
Position :

Job Description : Job Description
About this job
Develops tactics and action plans to orchestrate multi-channel marketing programs that drive awareness and Early Qualified Leads (EQLs) for further nurturing through Marketing, aligned with NielsenIQ’s business goals.
Responsibilities
The incumbent is working as part of a larger regional marketing and communications team to create actionable interest and excitement for NielsenIQ’s products or services to attract new contacts and drive revenue.
Key responsibilities of the role include developing campaign tactics and action plans through multiple channels to drive relevant EQLs within the region for further nurturing, aligned with NielsenIQ’s business goals, in alignment and consultation with the marketing and communications leader for APAC
Leads audience identification based on product marketing and middle of the funnel teams’ input.
Localizes global NielsenIQ narrative and thought leadership materials in alignment with regional realities and business priorities.
With scalability in mind assists in developing, optimizing and executing long-term (up to “always-on campaigns”) to short-term multi-channel campaigns to create relevant awareness and drive EQLs (incl. gaining permission to market to them) at the top of the funnel towards the middle of the funnel.
Considers international reusability when creating and deriving NielsenIQ regional narrative marketing content, based on or in context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception and interaction.
Works closely with product marketing, demand activation (middle of the funnel) and PR colleagues, to ensure that tactics and action plans are aligned with the regional M&C and commercial goals and strategies.
Is in regular exchange with functional peers across geographies and Centers of Excellence to share experience, learnings and further development and expansion of own skill set.
When required, collaborates and works alongside other departments, i.e. Center of Excellence (Product Marketing, Marketing Analytics and SMB) and corporate teams (content, brand, events, communications etc.) contributing to processes and strategies.
Leverages and contributes to marketing technology infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows.
Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant EQLs as well as contributing to continuous refinement of reporting approaches
Delivers performance reports to the team, leadership and corporate departments

Qualifications

Bachelor’s/ Master’s degree in marketing, communications or business
At least 3+ years of marketing, communications or related commercial experience, in FMCG B2B environment, preferably executing some of the same tasks to be managed in the role
Experience in digital marketing or related role focused on awareness and content creation, lead generation and social media (SEO experience is an advantage)
Experience with ERP/CRM and marketing platforms e.g. Microsoft Dynamics as well as paid social media, search engine marketing, Google Analytics, PowerBI, Sprinklr, Excel
Experience in analysing campaign effectiveness at each level of the funnel
Skills
Confident, critical and creative thinking
Self-driven and initiative, trying new techniques or testing existing ones.
Ability to adapt based on data, keeping a pulse on metrics.
Cosmopolitan international responsibility and cross-cultural sensitivity
Strong communication skills, oral and writing – promotional texts, business writing for content marketing, social media and other top of the funnel channels. This role requires interacting with Commercial teams, Marketing and Communications on a regular basis. It is important that the individual not only communicates campaign logistics, but also about the performance and reinforces that campaigns are based on what will truly resonate with the intended audience.
Fluent in English (written and spoken), additional Southeast Asian languages would be an advantage.
Hard skills – Tech-savvy, MS Office Suite, WordPress, website metrics and marketing CRM/software tools
Additional Information
About NielsenIQ
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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