Digital Marketing Head Job Vacancy in Hirearchy Bengaluru, Karnataka – Updated today

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Full Details :
Company Name : Hirearchy
Location : Bengaluru, Karnataka
Position :

Job Description : Roles and Responsibilities
Job Title-Digital Marketing Head

Job Summary
We are looking for a Digital Marketing Head to lead outbound marketing for our brand and products. You’ll be responsible for developing our marketing strategy presenting in ways that will boost sales, both with high-value enterprise clients (B2B) and more frequent platform subscribers (B2SME). You’ll also be responsible for being the brand custodian and drive all our marketing efforts to meet our business objectives.
For this role, you should have an in-depth experience in digital marketing ,a passion for digital technologies and a deep understanding of the digital medium. You will need creative and quantitative thinking and high quality execution abilities. You should have advanced expertise with various product and digital marketing tools and techniques, such as email campaigns, social media marketing, SEO/SEM, content marketing/branded content and affiliate marketing. Your goal will be to develop and implement the most innovative marketing plans to position and promote our products in line with the business goals.
Responsibilities
Develop a digital marketing roadmap and execute the strategies
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure ROI and KPIs and prepare budget
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales to increase client satisfaction through cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments
Conduct user research / surveys and interviews, test market to synthesize and channel customer feedback to appropriate teams.
Plan and execute internal and external offline events (with digital marketing initiatives).
Drive digital traffic and leads using product sites, apps and other digital channels.
Manage relationships with external partners such as media companies/journalists, marketing and PR agencies.
Required Qualifications
Proven work experience as a Digital marketing Lead
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
Master’s and/or bachelor’s degree in relevant fields – engineering + business education background preferred.
Technical Skills
Excellent writing, editing (text/visual/video), presentation and communication skills.
Demonstrable experience with analytics and marketing tools for social and digital marketing.
Experience in market analysis, mapping competitor activity, studying consumer behaviour.
Demonstrable knowledge of SEO, SEM, social media marketing, Google AdWords.
Proficient with elements of web design, CMS (WordPress), web development (frontend) and SEO.
General Traits
Passion for marketing, sales and rapid business growth.
First-principles thinking, attention to detail in execution.
Customer-oriented with good multitasking and organising abilities.
Creativity, innovative thinking, willingness to experiment.
Analytical mind and strong quantitative skills.
You Believe-in & will align with our Business Objectives
Customer Obsession – Consistently listen to customers; test, enhance and improve the customer experience.
Breakthrough Simplicity – An innovative approach to make everything simpler
Diving Deep -Technique used to arrive at a solution-based approach to problem solving and idea creation
Drive for Results – Focus on end result of any task
Encourage and Improve – Encouraging and promoting team work and focus on continuous self-development at every stage.
Be Ethical and Respectful – Willingness to do the right thing – even if it is hard; courteousness and being focused on the best in others.
Role:Data Analyst
Salary: 35,00,000 – 45,00,000 P.A.
Industry:FinTech / Payments
Functional Area:Data Science & Analytics
Role Category:Business Intelligence & Analytics
Employment Type:Full Time, Permanent

Key Skills
Digital Marketing
Market analysisGoogle AnalyticsWeb designCommunication skillsSeo
Skills highlighted with ‘‘ are preferred keyskills

Education
UG:Any Graduate

Company Profile
HiREarchy
An industry-defining AI/ML-powered fintech and data science company that provides actionable intelligence and predictive analytics on the overall health of businesses
Company Info
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Contact Details
Contact Company:HiREarchy

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