Digital Marketing Specialist Job Vacancy in Reliance Retail Haryana – Updated today

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Full Details :
Company Name : Reliance Retail
Location : Haryana
Position :

Job Description : Location Haryana Gurugram
Experience Range 5 – 8 Years
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
About Company
Ecommerce Department at Reliance Ritu Kumar Private Limited
Profile Brief
Create, manage, and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates, and others.
Work on SEO of the On-page SEO and Off-page SEO, keyword research, and optimization
Manage Google Ads like Search Ads, Display ads, Discover Ads, Shopping Ads, Video Ads, and More.
Coordinate with the graphic team and marketing team to get creatives made for campaigns
Planning and execution of brand marketing campaigns on Facebook & Google to increase brand awareness and engagement.
Optimize against key metrics including CTR, revenue lift, ROI, CPA, and conversions
End-to-End ownership of email and SMS marketing campaigns from strategy to execution
Continuous experiment and run A/B Testing on campaigns, messaging, and targeting to improve ROI.
Responsible for daily, and monthly reporting to measure campaigns performance
Research & Plan UI/UX improvement for improving the conversion rate on the website
Implementing and managing website pixels (Google, Facebook & Others) to ensure proper website activity tracking on related channels.
Desired candidate
Hands-on campaign and budget management experience with high-growth eCommerce start-ups. Experience in digital marketing for Fashion E-commerce will be an advantage. Deep understanding of Full Funnel Ads – New customer acquisition & Remarketing on Facebook and Google. Hands-on experience with SEO, SEM, and optimization tools Experience using marketing tools like Mailchimp, Netcore, Ahref, SemRush, Wordstream, etc. Proven experience in running performance campaigns (CPC, CPA, CPT, etc) across Google, FB, YouTube, affiliates, and others. Proven experience in running display campaigns across ad networks.

Recruiter Name Mamta Godara
Recruiter Email Id mamta.godara@ril.com

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