e-Commerce Content Specialist Job Vacancy in flydubai UAE – Updated today

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Full Details :
Company Name : flydubai
Location : UAE
Position :

Job Description : e-Commerce Content Specialist – 22000164
United Arab Emirates
Closing Date: Mar 11th 2022
MAIN OBJECTIVE OF ROLE
To streamline content across the digital platforms (Web, app and desktop) in order to enable customers find whatever they are looking for at any given point of time in their journey on flydubai digital assets and play a pivotal role in the development, update and management of SEO content that drives higher traffic to our platforms and better engagement.
KEY ACCOUNTABILITIES
Key Responsibilities
Assists in the development of SEO content (for the website and mobile web) roadmap from a visual and functional viewpoint. Also work together with the Senior User Experience Specialist in
Provides support in the development and implementation of solutions for improved usability and conversions.
Develops strategy for producing and maintaining structured, reusable content that delights users, expresses brand, drives conversions, and new customer acquisition.
Documents workflows and process for localization and user-generated content to ensure content quality and manage approval workflows as well as expiry controls
Reviews and optimizes content of our marketing campaigns for maximum performance
Ensures content is suitable for specific client needs, is accurate, in line with flydubai tone of voice, expectations and global strategy.
Coordinates with internal stakeholders (marketing etc.) to ensure FZ content is within the brand guidelines.
Optimizes CTRs for the content deployed on campaigns to ensure they are compelling and click-worthy.
Provides key input in the development and measurement of metrics to ensure maximum exposure and customer engagement.
Leads eCommerce marketing campaigns wherever applicable and in coordination with the team.
Optimizes design across platforms (mobile web, tablets and desktop) to maximise customer engagement and retention.
Qualifications
MINIMUM QUALIFICATIONS / EXPERIENCE/ KNOWLEDGE / SKILLS
Minimum Education Level Required
Bachelor’s Degree (or Equivalent)

Education / Experience Specific Requirements
Degree in a related field like Communications, English, Marketing or Information Sciences
Prior experience of working on Search Engine Optimisation at an agency or organisation with minimum 2 years of experience.
5+ years experience in digital marketing along with some content strategy or content management experience of 2+ years
3+ years experience managing a team of varied experience levels
3+ years of experience in eCommerce domain
Preferred No. of Years (with Relevant Degree) – 5
Preferred No. of Years (without Relevant Degree) – 9

Systems, Licensing, Language or Certification Requirements
Experience working with digital content management systems (e.g., Sitecore, SDL Tridion, WordPress)

CORE COMPETENCIES
Customer Focus
Team work
Effective Communication
Personal Accountability & Commitment to achieve
Resilience and Flexibility (Can do attitude)
Strategic Thinking
Business Acumen
Decision Making

ISR Requirements
Reads and complies with the ISR policies of the Company and diligently reports any weakness or incidents to the respective Line Manager or the Information Security team. Completes all required ISR awareness sessions and follows associated guidelines in the day to day business operations.

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