Lifecycle Manager Job Vacancy in mPokket Kolkata, West Bengal – Updated today
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Full Details :
Company Name : mPokket
Location : Kolkata, West Bengal
Position :
Job Description : Kolkata, Kolkata, West Bengal, India
Department
Marketing
Job posted on
Jan 26, 2022
Employment type
Full-time
Experience range
5 years – 17 years
Position description:
Customer Lifecycle Manager:
Partner with Marketing Ops, Sales and Account Management teams to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell.
Effectively translate analytics into clear insights and actionable recommendations
Manage marketing automation including email, SMS, Push-note triggers and batch campaigns throughout the customer lifecycle via Monegage and other systems
Partner with Content, PR, and Creative teams to drive engagement through email communications, marketing press articles, and other assets to nurture customer relationships
Drive continued personalization and innovation in evolving marketing programs most effective at engaging with customers
Forecast results from various tactics and advocate for resource prioritization
Articulate program strategy and communicate results to key stakeholders
Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
Job Skills & Qualifications:
Preferred:
5-8 years relevant marketing retention and remarketing strategy
through tools like moengage, FB, Google engagement etc.
MBA or equivalent
Hands-on experience with Moengage or web engage or clevertap , Tableau, Google Analytics
Familiarity with online marketing metrics and key performance metrics
Deep understanding of the digital marketing landscape and a passion for building innovative & ROI-positive marketing programs at scale.
Experience using statistics
This post is listed Under Technology
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