Product Marketing Analyst Job Vacancy in Wingify Software Pvt. Ltd. India – Updated today
Are you looking for a New Job or Looking for better opportunities?
We got a New Job Opening for
Full Details :
Company Name : Wingify Software Pvt. Ltd.
Location : India
Position :
Job Description : With 2500+ brands as customers in 90+ countries, Wingify’s main product VWO is a market-leading A/B testing and experimentation platform focused on solving problems of marketing and product teams globally.
Wingify is looking for a Product Marketing Analyst who will own competitive intelligence research, market research and product content for VWO products to help build competition narratives and product stories on the website and diverse product collaterals. You will also own continuous testing of messaging on website and landing pages as per the changing market/competition/product landscape. Product Marketing Analyst with work as part of Product Marketing – Enablement team.
As a Product Marketing Analyst, your role will span across the boundaries of sales, product, marketing, and have a global impact. You will do the following as part of the role:
Competitive Market Research: Uncover competition insights and trends that pinpoint areas of strength and weakness across our products and roadmaps.
Owning Competitive Product Content: Research, monitor, and meaningfully articulate competitors’ business and product strategies to a diverse set of internal and external audiences. Partner with the Enablement Team to deliver updated competitor battle cards and insights to the customer facing teams. Creating and maintaining accurate competition comparison documents. Own all competition comparison web-pages.
Support Enablement with Research and Content: Work closely with enablement team to do internal and external market research to create data and insights backed product collateral for the sales. Create content that adds value to customers, prospects and the market in general.
Test Website Messaging Continuously backed by Data: Write and test messaging of website and landing pages. You will be responsible for keeping information up to date, accurate, and obsess about the messaging and layout on the website, and continuously test ideas.
Program Management: Efficiently collaborate with members of the different marketing sub-functions and other functions to deliver on planned activities.
KRA ownership:
Primary KRA: Collateral Consumption, Competition Intel Relevance/Accuracy, Website/Landing Page engagement/conversion
Secondary KRA: Win Ratio, Competition Replacement Wins
Some other functions you would be working with
Revenue Team: Identify competitive collaterals required and deliver them for successful selling
Product Management: Align with the product roadmap and have a strong understanding of the reason why the product/feature is being built
Design: Ensure all marketing communication is visually appealing and in accordance with design guidelines
Web development: Take marketing communication live on the website as per the go-to-market activities and ensure visitor interaction is smooth
This post is listed Under Web Development
Disclaimer : Hugeshout works to publish latest job info only and is no where responsible for any errors. Users must Research on their own before joining any company