Product Marketing Specialist (Junior-Mid) Job Vacancy in Launchpad App Development Cremorne VIC – Updated today

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Company Name : Launchpad App Development
Location : Cremorne VIC
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Job Description : The OpportunityLaunchpad App Development is the market leader in Australia’s new technology product development space, our vision is to enable those who believe in creating a better world.As a Product Marketing Specialist, you will champion the execution of the product growth and engagement strategy within the Growth team, helping our clients to reach traction. The Product Marketing Specialist will be responsible for campaign and flow setup and maintenance, running experiments and using analytics to make data driven product decisions in line with the clients vision and mission.You will also be responsible for supporting our clients to raise awareness of their product and brand and the acquisition of new users and customers using digital, social and video based marketing strategies.ResponsibilitiesDrive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with various stakeholders and learning business goals and technology infrastructureTrain clients on how to use their mobile growth stack and advising on best practicesDrive product efficacy and drive measurable outcomes and reporting on our products to clients.Improve Pirate metric targets and implement the app admin panels/dashboards to track them.Run experiments grounded in scientific process to measure and determine the efficacy of products.Provide outcomes-based analytics and data reporting to demonstrate ROI for clientsDrive digital strategy experience, leading the growth of products that are critical to our clients’ businessesLean on your client services experience to drive effective decision-making on complex issues of scope, design, and processCreate, guide, and communicate the holistic project plan and goals to create alignmentSkills and QualificationsUniversity or Bachelor’s degree (or higher) required in a marketing, communications, product management or business based field.Mobile analytics and engagement platform experience, such as MixPanel, MoEngage, CleverTap LeanPlum etc is desirable but not mandatory.Experience with effective reporting: analytics, attribution, ad serving, push, email marketing, social mediaExperience with data visualisation a bonusIntermediate knowledge of data-driven marketing practices: audience segmentation, personalisation, retargeting, automation, etc.Proven success planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term valueExcellent presentation skills— you regularly run workshops and structured meetings to align client stakeholder groups on enterprise business goalsAcumen for marketing, business, user experience, or growth strategyMost importantly the successful candidate:Is passionate about creating world class products and mobile applications.Is curious, adaptable and able to rapidly to learn on the job.Thrives in a high-growth start-up environment, is comfortable with adapting to change.Possesses superior interpersonal and communication skillsAbout UsFounded in 2015 and based in Melbourne, Launchpad are a product agency and venture studio growing an exciting and best-in-class team working on some of the most innovative and exciting technology products in Australia.We are team of entrepreneurs, UX/UI designers, product strategists, growth marketers, technologists and developers all hungry to take innovative ideas to market successfully.We’re a crew of 10 in our (dog friendly) Cremorne office and are on the lookout for product, growth and design champions to build successful digital products.We want people that are hungry to make a huge impact both for themselves and our clients and want a fun, supportive and collaborative workplace.Are you ready to make an impact? If so, get in touch, we’d love to chat! Job Type: Full-timeBenefits:Employee stock purchase planGym membershipProfit sharingSchedule:Monday to FridaySupplementary Pay:CommissionExperience:Marketing: 1 year (Preferred)Work Authorisation:Australia (Required)

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