Senior Marketing Business Analyst Job Vacancy in Epsilon India Bengaluru, Karnataka – Updated today
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Full Details :
Company Name : Epsilon India
Location : Bengaluru, Karnataka
Position :
Job Description : What you’ll do as a CRM Senior Marketing Business Analyst:
Create campaign business requirement documents based on client discovery/ intake
Follow SDLC to build multi-channel marketing campaigns – create functional specs, build complex campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns
Build waterfall and ad-hoc reports based on business requirements
Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns
Ability to have effective client meetings, understand deliverables, and drive successful outcomes
Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation
Qualifications
5+ years of relevant experience
Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc.
Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services etc.
Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools
Good at understanding, analyzing, and interpreting campaign data output
Experience translating business campaign strategy into business requirement document/ functional specifications, creating and executing test plans
Good understanding of data warehouse and data mart concepts
Expert SQL skills and ability to write queries for data manipulation
Ability to write HTML and JavaScript (preferred)
Detail-oriented, ability to multi-task, prioritize and quickly change priorities
Organizational and interpersonal skills
Good time management
Excellent written and verbal communication skills
This post is listed Under Technology
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