Web Analyst Job Vacancy in Michael Page UK Salford – Updated today

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Full Details :
Company Name : Michael Page UK
Location : Salford
Position :

Job Description : Work with a leading Pan-European financial services provider
Create a truly data driven digital first journey
About Our Client
My client is a leading Pan-European financial services provider specialising in the purchasing and management of non-performing and performing loan. They are a solutions-oriented partner for both clients and customers. Working in partnership to offer personalised and customised solutions.

Job Description
Key AccountabilitiesAnalytics (& GTM)

Design and execute analytical reports, dashboards and visualisations for use throughout the business.
Ensure data accuracy and consistency
Identify the main drops and pain points on our conversion paths
Create, manage and monitor holistic analytics performance
Take full responsibility for our product journey tagging to ensure accurate clean data tracking
Be the subject matter expert on data analysis tools and platforms, Google Tag Manager, Google Analytics and Data Studio, providing support for colleagues across the business.

Insight

Gather data through the use of analytics, insights, user testing and other research methods to create recommendations for delivery.
Produce insights derived from both web analytics data (GA, Hotjar) and offline data (Customer Research)
Provide ongoing journey and funnel analysis, and reporting, to performance, Omni channel & communications teams – adding valuable insight and interpretations from the data
Identify and challenge customer behaviours through Quant & Qual data
Support and utilise a comprehensive customer research programme to ensure customer feedback informs the experience (Work w/ Senior UX/UI Designer)
Work hand in hand w/ BI Analysts to combine and provide visibility on E2E performance
Extracting call centre analysis to aid digital first journeys through Call Miner
The Successful Applicant
Essential
Strong analytics skills, being able to use data to identify opportunities and translate those into actionable recommendations
Excellent knowledge of HTML/CSS/JS (using CRO tools to create tests/experiences)
Previous demonstrable success in improving conversion rates.
Expert understanding of conversion rate optimisation methods and best practice.
Experience in at least one best-in-class conversion testing platform
Expert knowledge of data analysis tools including Google Tag Manager, Google Analytics and Data Studio.
Knowledge of the latest tagging/tracking techniques and best practices.
Good knowledge of UX
Excellent communication skills and cross-functional team working
Google Optimise or Optimizely (Preference) experience

Desireable
Knowledge / experience in app Analytics
Wider knowledge of SEO, paid performance marketing and attribution advantageous.
Knowledge of other data tools and languages such as SQL
Ability to create Tableau Reports
Conversion – Manage a conversion optimisation programme across our digital channels, clearly outlining the expected business impact and timings for delivery
Define & execute Conversion Rate Optimisation (CRO) via A/B & Multivariate tests
Define & maintain conversion rate roadmap across all markets
Hands on development of experiments in available tools (where relevant)
Work w/ local digital officers to define, execute & report internationally
Work w/ business analyst to execute certain features as a test before full launch
Continuous measurement & review of experiment performance vs. KPIs
Collaborate with colleagues across product / marketing to optimise channel performance
Ensure that high volumes of new customers are efficiently converted and that existing customers are supported and serviced
Positively contribute to the customer experience to showcase continuous improvements in usability, efficiency and cost effectiveness
What’s on Offer
Hybrid or Remote working

Car allowance – £3k

Bonus – up to 10%

Private Medical – Bupa

4% pension contribution

Contact
Andy Schofield
Quote job ref
JN-022022-5285035
Phone number
+441618290454

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