Campaign Manager-HPE Job Vacancy in IDFC FIRST Bank Mumbai, Maharashtra – Updated today
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Full Details :
Company Name : IDFC FIRST Bank
Location : Mumbai, Maharashtra
Position :
Job Description : Job Description
Job Title –
Campaign Manager
Place of work
Mumbai
Business Unit
Information Technology
Function
COO
Job Purpose :
Is comfortable in running cross-channel campaigns using market leading technologies such as Salesforce Marketing Cloud, Adobe Experience cloud; the individual should have good working knowledge of tools such as SF Email Studio, Mobile Studio, Journey builder, Automation studio and Adobe Experience Manager, Adobe Target; the campaign manager should have through experience of configuring personalized marketing journeys across channels; the executive to bring cross-channel knowledge of technology and marketing
Roles & Responsibilities:
Liaise with the Key Account Manager, product teams, clients to understand journey requirements
Program cross-channel journeys personalized journeys leveraging the organization’s marketing stack and schedule/trigger journeys in a time-bound fashion as per the instructions received from the campaign manager
Share customer response/reports with the Key Account Manager in a timely/automated fashion
Automating cross-channel campaigns that leverage external analytics
Monitor journeys for relevance; alert campaign manager if any journey falls below a relevance threshold
Ensure compliance with the organization’s communication rules and policies
Good knowledge of independently configuring marketing tools for execution; experience with customizations
Creating portfolio wise dashboards for campaign metrics on customer response
Managerial & Leadership Responsibilities:
Educational Qualifications:
Graduate – Any
Post Graduate – MBA
Experience:
5 years +
This post is listed Under Technology
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