Demand Generation Process Lead | 5 to 7 years | Noida Job Vacancy in Capgemini Noida, Uttar Pradesh – Updated today
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Company Name : Capgemini
Location : Noida, Uttar Pradesh
Position :
Job Description : Job Description
Work with event and digital marketing to ensure a balanced demand program portfolio, adjusting as required by changing market conditions and emerging opportunities.
Work with website resources and digital channel managers to ensure a best-in-class web/digital experience, with best-in-class engagement and conversion rates.
Assess performance, create strategies and work with testing team to optimize conversion rates.
Help optimize the end-to-end lead management process in conjunction with Revenue Ops, including lead capture, scoring, nurturing, and SLAs.
Proactively sync with marketing and sales to determine sales needs and work with marketing.
5+ years of B-2-B demand creation experience execution of successful seeding, demand creation, lead nurturing and pipeline acceleration programs, preferably at a medium to large company.
Demonstrated knowledge of channel-specific conversion reporting/metrics.
Experienced in designing and implementing multi-touch, multi-channel marketing program plan.
Strong knowledge of supporting technologies including Marketing automation (Pardot preferred), Sales force automation (SFDC preferred), Web analytics, Business intelligence.
Primary Skills
Execute measurable demand creation and pipeline acceleration programs that predictably create quality pipeline and convert it to bookings.
Drive tight and regularly alignment with Sales on programs to influence key pipeline opportunities.
Secondary Skills
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
Team player with cross-functional project leadership skills; willingness and ability to set strategies and do the execution as needed.
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